Brand Tone

The brand's tone is predominantly Traditional and Authentic, reflecting generations of family history. It is Personal and Passionate, centered around Lorenzo's direct involvement. There is a Natural and Respectful emphasis on harmony with nature, and it is strongly Territory-Focused, deeply connected to Vallagarina.

Brand Values

• •Family & Heritage
• •Authenticity
• •Quality & Craftsmanship
• •Sustainability
• •Hospitality

Best Practices

• •Always Lead with Family: Frame every story, from a new wine release to an event announcement, through the lens of family heritage. Use phrases like "Our family believes," "As Lorenzo's grandfather used to say," or "A Bongiovanni tradition."
• •Emphasize "The Hand of the Winemaker": Consistently use active, personal language that highlights Lorenzo's direct involvement. Instead of "The grapes are processed," use "Lorenzo personally transforms the grapes." This reinforces the value of craftsmanship.
• •Connect to the "Territorio": Always mention the specific location—Vallagarina, Trentino, the Adige River, Lake Garda's influence. This grounds the brand in a unique place and adds a layer of premium authenticity.
• •Speak the Language of Natural Wine: Use terms like "respect for nature," "natural balance," "minimal intervention," and "spontaneous expression" to describe the winemaking philosophy. This appeals to modern consumers interested in sustainable and authentic products.
• •Maintain a Warm and Inviting Tone: Whether writing about a complex wine or a simple event, the tone should always be hospitable. Use inviting language ("Join us," "We invite you to discover," "Welcome to our home") to make the audience feel like part of the extended family.

Social Perception

The public perceives Bongiovanni Lorenzo Viticoltore as a small, family-run farm-winery deeply rooted in the Trentino region. They are recognized for their strong connection to the land and for upholding a long-standing family tradition. They are seen as a quality producer dedicated to expressing the local terroir, with visibility to global wine enthusiasts through directories and associations with local agritourism.

Copy Examples

• •Instagram Post: Three generations of knowledge in the palm of our hands. In our Vallagarina vineyards, every harvest is done by hand, just as our great-grandfather Silvio taught us. It’s more than tradition; it's our promise of a wine that speaks truly of its land. #BongiovanniLorenzo #TrentinoWine #FamilyTradition #HandHarvested #Vallagarina
• •Website Banner: Bongiovanni Lorenzo: The Soul of Vallagarina, Bottled. Discover wines shaped by the mountains of Trentino and a family passion that has thrived for over a century.
• •Product Description: Enantio: A Taste of History. Grown from 80-year-old native vines, our Enantio is the living history of Vallagarina. This is a wine of character and depth, crafted with patience and minimal intervention to let the true, spicy spirit of this ancient grape shine through. A genuine expression of our land, for those who seek authenticity in every sip.
• •Email Newsletter Subject Line: An Invitation: Taste Trentino with Us This Summer ☀️
• •Facebook Ad: From Our Family to Your Table. We're not just winemakers; we're farmers, storytellers, and a family that has been cultivating the same land for generations. Come visit our cellar, walk the vineyards with Lorenzo, and taste the passion that goes into every bottle. Book your tasting experience today.