Brand Tone

Aspirational, elegant, and sophisticated, with a polished, concierge-like friendliness focused on creating a sense of luxury and exclusivity.

Brand Values

• •Timeless Elegance
• •Quality and Craftsmanship
• •Curation
• •Lifestyle Embodiment
• •Sustainability and Cultural Pride

Best Practices

• •Maintain an Elevated Vocabulary: Use words that evoke luxury, elegance, and leisure (e.g., "curated," "artisanal," "sophisticated," "timeless," "sun-drenched"). Avoid slang, overly casual phrases, or hard-sell language.
• •Focus on Storytelling: Instead of just describing a product, describe the feeling or experience it enables. Paint a picture of the aspirational lifestyle your customers desire.
• •Emphasize Exclusivity and Curation: Remind the audience that your collection is carefully selected and not mass-market. Use phrases like "handpicked for you," "a curated selection," and "exclusive European brands."
• •Keep it Consistent Across Platforms: While the format may change (e.g., more visual on Instagram, more concise on Twitter), the core tone and messaging should remain the same to build a strong, recognizable brand voice.
• •Let the Visuals and Copy Work Together: Your copy should complement the high-quality, aspirational imagery. The text should enhance the story the pictures are telling, creating a cohesive and immersive brand experience.

Social Perception

Perceived as a high-end, niche brand specializing in luxury resort wear for a discerning customer who values quality, timelessness, and a connection to European style. It's seen as a destination for sophisticated and elegant summer attire not widely available in the US market.

Copy Examples

• •Capture the essence of an endless summer. Our curated collection of European resort wear is designed for moments that last a lifetime. Discover the VITA dress through the link in our bio. #bonete #TimelessElegance #SummerStyle
• •Your Endless Summer Awaits. Discover curated resort wear from Europe's most coveted designers.
• •From seaside strolls to sunset cocktails. Elevate your summer wardrobe with the timeless sophistication of bon été. Shop our new arrivals.
• •A European Summer, Delivered to Your Wardrobe: Escape to the coasts of the Mediterranean without leaving home. Our latest collection, featuring handcrafted pieces from artisanal European brands, has arrived. Embrace the art of the good summer.
• •Trends fade, but true style is eternal. Explore our collection of timeless resort wear and find your perfect summer silhouette. #bonetesummer #LuxuryFashion