Brand Tone

aspirational, confident, edgy, minimalist, inspiring, resilient, authentic

Brand Values

• •Inspiration
• •Community
• •Resilience
• •Quality
• •Uniqueness

Best Practices

• •Be concise and impactful: Use short, powerful sentences and let the visuals do the talking.
• •Use aspirational language: Focus on empowerment, confidence, and achieving greatness.
• •Maintain a minimalist aesthetic: Keep the design clean and the color palette neutral to reflect the brand's style.
• •Tell the brand story: Share the founder's journey of resilience and the brand's mission to inspire. This builds a deeper connection with the audience.
• •Engage with the community: Foster a sense of belonging by featuring user-generated content and interacting with followers in a way that is authentic and supportive.

Social Perception

high-quality, stylish, modern fashion brand; unique designs; committed to quality; niche appeal with edgy reputation (MMA/rap icons); trustworthy (founder involvement); seen as a movement, not just a label.

Copy Examples

• •Engineered for the bold. Our new collection is not just clothing, it's a statement. Be seen. Be heard. Be iconic.
• •Own your power. Our pieces are designed for the unapologetically confident. #bonesthelabel #confidentstyle
• •More than a label. We are a community of dreamers, fighters, and creators. Join the movement. #beinspired #bebones
• •The perfect hoodie doesn't exi... wait. Minimalist design, maximum impact. The Icon Hoodie is here.
• •Style that speaks for itself. Discover our latest drops and find the pieces that tell your story. Shop now and get 10% off your first order.