Brand Tone

aspirational, educational, and encouraging; knowledgeable yet friendly, like a trusted, expert friend; incorporates sophisticated wit.

Brand Values

• •Quality & Purity
• •Health & Wellness
• •Craftsmanship
• •Community
• •Sustainability

Best Practices

• •Lead with the "Why": Always connect the product feature (e.g., "slow-simmered") to the customer benefit (e.g., "for maximum nutrient absorption and a richer taste"). Focus on how the product improves the customer's life.
• •Balance Education and Aspiration: Use an educational tone to build trust and authority, but frame it within an aspirational context. The goal isn't just to drink broth; it's to achieve a healthier, more vibrant life.
• •Maintain Sophisticated Wit: Use puns and clever wordplay sparingly but effectively, like the brand name itself. This adds personality and memorability without undermining the premium, health-focused message.
• •Speak to the Community: Use inclusive and encouraging language ("your wellness journey," "we're in this together"). Ask questions in social media captions to foster engagement and make customers feel seen and heard.
• •Emphasize Quality Keywords: Consistently use terms like "slow-simmered," "small-batch," "organic," "100% grass-fed," "nutrient-dense," and "collagen-rich" across all platforms to reinforce the brand's core values and premium positioning.

Social Perception

a high-quality, trustworthy, and effective local brand; perceived as premium; authentic and credible due to founder's background; respected and valued in the wellness community.

Copy Examples

• •Instagram Post (Educational): Headline: Good days start with a good gut. Body: Did you know a healthy gut can influence everything from your mood to your immune system? Our slow-simmered bone broth is rich in collagen and amino acids that help soothe and seal the gut lining. It’s not just soup; it’s a daily ritual for a happier you. How do you start your Bone Jour? #GutHealth #WellnessJourney #BoneBrothBenefits
• •Facebook Ad (Targeting Busy Professionals): Headline: Your Wellness Shortcut is Here. Body: Juggling work, life, and wellness goals? We get it. Bone Jour Broth Co. delivers slow-simmered, nutrient-packed goodness right to your door. Heat, sip, and feel the benefits of real, wholesome ingredients without spending hours in the kitchen. Reclaim your time and nourish your body. Shop now for local Ottawa delivery.
• •Email Subject Line (Customer Retention): Subject: A little something to warm you up, [Customer Name]. Body Preview: Feeling the chill? We've got just the thing. Plus, discover a new favorite recipe inside...
• •Website Banner (Highlighting Quality): Text: The Art of the Simmer. Our broths are crafted over 24+ hours with 100% grass-fed and organic ingredients because we believe wellness should never be rushed. Taste the difference quality makes.
• •Product Description (Short & Punchy): Product: Signature Chicken Bone Broth Copy: Your daily dose of wellness. Made from organic, free-range chicken and slow-simmered to perfection, this broth is your go-to for immune support and a natural collagen boost. Pure ingredients for a purely better you.