Brand Tone

Empathetic, heartfelt, artistic, authentic, resilient, community-centric, and engaging, focusing on emotional connection and unique creations.

Brand Values

• •Personal Connection
• •Artistic Integrity
• •Emotional Storytelling
• •Sustainability and Ethics
• •Advocacy and Support

Best Practices

• •Lead with Emotion, Not Product: Always center the copy around the emotional connection and the story behind the pet. The product is the medium for the emotion, not the other way around.
• •Use Storytelling Consistently: Share the stories behind the commissions (with permission). Ask questions to encourage followers to share their own pet stories, fostering a sense of community.
• •Maintain Authenticity: Continue sharing personal insights and behind-the-scenes content. The connection is with the artist, Bon Allen, as much as it is with the brand. This transparency builds immense trust.
• •Emphasize "One-of-a-Kind": Consistently highlight the unique, bespoke nature of the work. Use words like "custom," "hand-painted," "unique," and "original" to reinforce the value of the art.
• •Incorporate the "Be More Bon Dog" Ethos: Use the tagline as a call to embrace life with the joy, resilience, and love that dogs exemplify. Frame content around this aspirational lifestyle, connecting the art to a larger, positive message.

Social Perception

Bon Dog is perceived as an authentic, trustworthy, and deeply personal artistic endeavor, where customers acquire emotionally valuable, unique art rather than just a product. The brand fosters a highly engaged and supportive community.

Copy Examples

• •Meet Winston. His human told me he gives the best morning cuddles and has a PhD in squirrel-chasing. It was an absolute joy to capture that playful spirit. Every brushstroke is a celebration of the love he brings. Want to wear your heart on your sleeve (or your shoes)? DM me to tell me about your furry sidekick. #BeMoreBonDog #DogPortrait #CustomArt #WearYourLove
• •More Than a Portrait. It's Their Story, Painted with Love. Original, hand-painted pet art on ethically sourced apparel and gifts.
• •A portrait that feels like a hug from them.
• •This isn't just a hoodie. It's a wearable testament to your best friend. Made from ethically sourced cotton and hand-painted with your pet's unique portrait, it’s designed to keep their memory and spirit close. Just send us your favorite photo, and let us turn it into a one-of-a-kind piece you'll treasure forever.
• •Every pet deserves a story. This month, 15% of all commissioned portraits will be donated to [Rescue Organization Name] to help more dogs find their forever homes and start their own beautiful stories. Let's paint a better future, together. #BonDogGivesBack #RescueDog #ArtForACause