Brand Tone

Creative and Professional, yet Approachable and Community-Oriented.

Brand Values

• •Quality
• •Creativity & Customization
• •Customer Satisfaction
• •Versatility
• •Local Connection/Community Support
• •Reliability/Dependability

Best Practices

• •Embrace "Creative Professionalism": Balance showcasing artistic flair with clear, professional language that highlights quality and reliability. Avoid overly casual slang in formal business communications but maintain a friendly, accessible voice on social media.
• •Spotlight Customer Success & Collaboration: Regularly feature completed projects (with client permission) and talk about the collaborative process. Use phrases like "We loved working with [Client] to bring their vision for..." This reinforces customer satisfaction and approachability.
• •Integrate Local Identity: Consistently use "716" or references to the local area where appropriate, especially on social media and in local advertising. This strengthens community ties and relevance.
• •Focus on Solutions & Benefits: Instead of just listing services, explain how they solve a customer's problem or help them achieve a goal (e.g., "get noticed," "express your unique style," "professionalize your brand").
• •Maintain Visual Consistency with Verbal Tone: Ensure that the visuals used (photos of work, graphics) align with the creative, high-quality, and professional tone conveyed in the text. A polished visual presentation reinforces the brand message.

Social Perception

Skilled and reliable local provider of custom design and printing services.

Copy Examples

• •Headline (Website/Social Media): "Your Vision, Brilliantly Designed. Prolific Designs 716 – Quality Custom Creations for Buffalo & Beyond."
• •Social Media Post (Apparel): "Rock your unique style! 🤘 From custom tees to hoodies that tell your story, Prolific Designs brings your apparel ideas to life. Got a design in mind or need some inspiration? Message us today! #ProlificDesigns716 #CustomApparel #BuffaloNY"
• •Service Description (Vehicle Wraps): "Turn heads and your vehicle into a mobile masterpiece. At Prolific Designs, we create high-impact, durable vehicle wraps that get your brand noticed all over the 716. Drive your message home – professionally. Get a quote!"
• •Promotional Copy (Local Businesses): "Buffalo businesses, let's get you noticed! Prolific Designs 716 offers everything from sharp logos and impactful banners to professional business cards. We're your local partner for quality design that means business. Let's create something prolific together!"
• •About Us Snippet: "At Prolific Designs, we're more than just designers and printers; we're your creative partners in the 716 community. We pour passion and precision into every project, ensuring top-quality results that you'll be proud to show off. Your vision, our expertise."