Brand Tone

Intimate, Empowering, and Tech-forward.

Brand Values

• •Connection
• •Intimacy
• •Innovation
• •Sexual Wellness
• •Discretion and Trust

Best Practices

• •Prioritize "Connection" Over Clinical Language: Always frame the product's benefits in terms of emotional and relational outcomes. Use words like "closeness," "shared," "together," and "intimacy" more than technical or purely physical descriptors.
• •Lead with Emotion, Support with Tech: Start your copy with an emotional hook that resonates with the user's desire for connection. Then, introduce the technology as the innovative how that makes this enhanced intimacy possible. The human benefit should always come first.
• •Use Inclusive and Empowering Phrasing: Write for all couples. Use gender-neutral language where possible and frame the product as a tool for mutual exploration and empowerment, putting both partners on equal footing.
• •Maintain a Sophisticated and Minimalist Aesthetic in Language: Just as the product design is clean and modern, the copy should be as well. Avoid overly complex jargon, clichés, or overtly sexual language. Keep sentences clear, elegant, and impactful.
• •Educate to Build Trust: Create content (blog posts, social media carousels) that educates the audience on topics like long-distance relationships, communicating desire, and sexual wellness. This builds authority and trust, positioning Bonded as an expert in intimacy, not just a product seller.

Social Perception

Bonded is perceived as a modern, innovative, and high-quality solution for relationships, especially for long-distance couples. It's seen as a 'relationship accessory' with a design-conscious aesthetic, fostering a progressive and open community around sexual wellness and connection.

Copy Examples

• •Close the distance between you. The connected vibrator for couples who want to feel it all, together.
• •Your love language is unique. Ours is connection. ✨ Sync your pleasure and discover a new way to be intimate, from across the city or across the world. #GetBonded
• •Remember that spark? It’s time to ignite it. Bonded is designed for couples to share secret moments and rediscover each other. Secure, discreet, and powerfully intimate. Learn more.
• •Intimacy, innovated. Our app-controlled vibrator lets you share pleasure in real-time, no matter the distance. The future of foreplay is here.
• •A new way to say 'I'm thinking of you.'