Brand Tone

Authentic, Traditional, Passionate, and Proudly Sardinian

Brand Values

• •Tradition: Upholding and preserving ancient Sardinian confectionery recipes and methods.
• •Quality: Using genuine, high-quality (often local) ingredients.
• •Craftsmanship: Valuing the handmade, artisanal nature of their products.
• •Authenticity: Offering true Sardinian specialties.
• •Local Heritage: Celebrating and promoting Sardinian culture and culinary identity.
• •Passion: A deep love for their craft and the products they create.

Best Practices

• •Embrace Storytelling: Share the history behind the recipes, the origin of ingredients, or the family traditions. This reinforces authenticity and passion.
• •Use Evocative, Sensory Language: Describe the tastes, textures, and aromas of the sweets. Words like "fragrant," "delicate," "rich," "crumbly," and "sun-kissed ingredients" can transport the audience.
• •Highlight Sardinian Roots: Consistently mention Sardinia, Alghero, and local traditions or ingredients. Use Italian words for sweets (e.g., *amaretti, papassini*) with brief English explanations if targeting a broader audience.
• •Maintain a Warm and Personal Voice: Even in more formal communications, let the passion for the craft shine through. Address customers with warmth, as if welcoming them into a family kitchen.
• •Ensure Visual and Textual Harmony: The traditional, artisanal feel of the product photography should be matched by copy that is equally genuine and carefully crafted. Avoid overly modern slang or overly corporate language.

Social Perception

Locally Appreciated, Artisanal & High-Quality, Guardian of Tradition

Copy Examples

• •Instagram Post: Savor the heart of Sardinia. ❤️ Each of our *amaretti* is a bite of history, handcrafted with the same love and ancient recipes passed down through generations. Taste the tradition. #DolciSardi #SardinianTradition #HandmadeSweets #AlgheroDelights #ArtisanalPastries
• •Facebook Ad: From Alghero, with passion. ✨ Discover the authentic taste of Sardinia with Bonbons Dolci Sardi. We use only the finest local ingredients and timeless techniques to bring you sweets that tell a story. Order yours today and experience true Sardinian craftsmanship! 👉 [Link to website]
• •Website About Us Snippet: At Dolci Tipici Sardi, we're more than bakers – we're custodians of a precious legacy. Maria Speranza Mulas pours her passion into every creation, ensuring that each sweet is a genuine expression of Sardinian culinary heritage. It’s tradition you can taste.
• •Product Description (for "Papassini"): Our Papassini are a celebration of Sardinian autumn, rich with nuts and fragrant spices. Handmade with an ancient family recipe, these traditional cookies offer a truly authentic taste of our island's festive spirit. Perfect with a warm drink or as a heartfelt gift.
• •Email Newsletter Subject: A Taste of Sardinian Sunshine: Freshly Baked Traditional Sweets Just For You! Body Snippet: Dear [Customer Name], step into our Alghero kitchen, where the aroma of tradition fills the air. This week, we're highlighting our beloved [Sweet Name], crafted with the passion and genuine ingredients that define Dolci Tipici Sardi...