Brand Tone

Friendly, playful, and accessible. It is simple, direct, positive, enthusiastic, and inviting, focusing on enjoyment and pleasure.

Brand Values

• •Variety and Discovery
• •Joy and Celebration
• •Quality and Accessibility
• •Customer Convenience

Best Practices

• •Use Enthusiastic and Positive Language: Incorporate upbeat and positive words. Phrases like "delicious," "fun," "celebrate," "discover," and "treat yourself" reinforce the brand's joyful identity.
• •Keep it Simple and Direct: The copy should be easy to read and understand. Avoid overly complex or formal language. The goal is to be accessible and friendly, like talking to a friend about a great new snack.
• •Focus on the Experience: Don't just sell a product; sell the feeling or occasion it enhances. Whether it's the fun of a party, the comfort of a movie night, or the joy of a small treat, connect the products to positive experiences.
• •Engage with Questions and Calls-to-Action: Encourage interaction by asking questions in social media posts (e.g., "What's your favorite candy?"). Use clear calls-to-action like "Shop Now," "Discover More," and "Grab Yours" to guide the user.
• •Maintain Visual Consistency: Ensure that the playful and colorful tone of the copy is matched by the visuals. Use bright, high-quality images of the products that are vibrant and appealing. This visual-textual harmony is crucial for a strong and consistent brand identity.

Social Perception

A reliable and fun online shop for treats and novelty items. Perceived as a digital convenience store for snacks and sweets, and a trustworthy and established operation due to its professional layout and organized product catalog.

Copy Examples

• •Your movie night just got an upgrade! ✨ Introducing the new [Product Name]! Crunchy, savory, and impossible to put down. Grab a bag (or three!) and make your evening extra delicious. Shop now! #MovieNight #NewSnacks #Bonboni
• •Fuel your fun! 🎉 From gummy candies to crunchy chips, find all your favorite treats in one place. Perfect for parties, picnics, or just because. Explore our world of flavor today!
• •Why choose just one? 🤔 With hundreds of sweets, snacks, and drinks from around the world, you don't have to! What are you craving today? Let us know in the comments! 👇 #Bonboni #SweetTooth #SnackAttack
• •Your weekly dose of delicious is here! This week, we're obsessed with our new collection of artisanal chocolates. 🍫 Plus, don't miss 15% off all sodas! Sweeten up your week with a treat from Bonboni.
• •[Product Name] - Get ready for a flavor explosion! These aren't your ordinary gummies; they're a sour, sweet, and chewy adventure for your taste buds. Warning: may cause extreme happiness.