Brand Tone

playful, whimsical, and enthusiastic

Brand Values

• •Authenticity
• •Quality
• •Joy and Nostalgia
• •Inclusivity & Experience
• •Community
• •Cultural Introduction

Best Practices

• •Embrace Playful Language: Use lively verbs, cheerful adjectives, and a touch of humor. Don't be afraid to use emojis where appropriate to enhance the fun and whimsical feel.
• •Focus on the Experience: Highlight the joy, discovery, and sensory adventure of visiting BonBon or trying their candies. Use descriptive language that appeals to taste, sight, and even nostalgia.
• •Incorporate Brand Mottos/Themes: Weave in phrases like "Growing up is a trap" or concepts of Swedish candy traditions to reinforce brand identity and values.
• •Stay Enthusiastic and Positive: Your copy should radiate excitement for the products and the brand. Even when addressing potentially challenging flavors (like salty licorice), frame it as an exciting adventure or a unique cultural experience.
• •Keep it Visually Congruent: Ensure that the copy style aligns with the brand's vibrant and colorful visual identity. The words should feel like they belong in BonBon's cheerful world.

Social Perception

unique and exciting candy destination

Copy Examples

• •Headline: Dive into a Swedish Wonderland! 🌈🍬 Body: Forget adulting for a while. Our walls are lined with joy, our bins are bursting with flavor, and every scoop is a trip down memory lane (or a brand new adventure!). What will your pink bag of happiness hold today? #BonBonNYC #SwedishCandy #SweetEscape
• •Headline: Warning: May Cause Uncontrollable Giggles. 😄 Body: From super sours that’ll make you pucker to fluffy marshmallows that melt in your mouth, our candy is serious fun. Grab a scoop and unleash your inner child! #GrowingUpIsATrap #BonBonAdventures #CandyJoy
• •Headline: Taste the Magic of Sweden, No Passport Required! ✨🇸🇪 Body: We’ve brought the best of Swedish “lösgodis” straight to NYC! Explore a universe of unique textures and tantalizing tastes that you won’t find anywhere else. P.S. Our salty licorice is a dare worth taking! #SwedishSweets #BonBonMagic #NYCTreats
• •Headline: Your Daily Dose of Deliciously Different. 💖 Body: Why be boring when you can be BonBon? Brighten your day with a custom mix of sweet, sour, salty, and everything in between. Life’s too short for ordinary candy! #BonBonVibes #TreatYourself #CandyWonderland
• •Headline: Get Ready to Smile! 😊 Our New [Candy Name/Flavor] Has Arrived! Body: Just when you thought our candy couldn’t get any more exciting... BAM! Say hello to [brief, fun description of new candy]. Scoop it, share it (or don’t!), and let the good times roll! #NewAtBonBon #CandyCrush #SwedishGoodness