Brand Tone

Trustworthy & Authentic, Nurturing & Caring, Educational & Informative, Passionate & Dedicated, Approachable & Clean

Brand Values

• •Health & Wellness
• •Quality & Purity
• •Tradition
• •Transparency
• •Customer-Centricity

Best Practices

• •Lead with Authenticity and Transparency: Always be upfront about ingredients, sourcing (where possible), and the traditional processes. Use clear, honest language. Avoid marketing jargon that could undermine trust. Share the "why" behind the brand – the founder's story and mission.
• •Emphasize Nourishment and Wellness Benefits (Gently): Focus on how the products contribute to a healthy lifestyle. While highlighting benefits like gut health or collagen, maintain a supportive and caring tone rather than making overly aggressive or unsubstantiated medical claims. Connect it back to the idea of "food as medicine."
• •Maintain an Educational and Informative Stance: Provide valuable content that helps consumers understand the benefits of bone broth, how it's made, and how to incorporate it into their diets. Use simple, easy-to-understand terms, even when discussing nutritional aspects.
• •Use Warm, Approachable, and Trustworthy Language: Write as if you're a knowledgeable and caring friend or nutritionist offering advice. Use phrases that evoke homemade quality and care, like "just like your grandma used to make" (if applicable and true to the slow-simmered process) or "crafted with care."
• •Showcase Real Experiences (When Possible): Incorporate genuine customer testimonials and stories (with permission) to reinforce the positive impact of the products. This aligns with the brand's community feel and the social proof of its effectiveness and taste. Use user-generated content on social media.

Social Perception

High-Quality & Effective, Trustworthy, Good Taste, Reliable, Authentic

Copy Examples

• •Headline: Nourish From Within. Truly Traditional Bone Broth. Body: Rediscover the power of real food with Bonafide Provisions. Our bone broths are slow-simmered for 18+ hours, just like you'd make them in your own kitchen (if you had the time!). Made with only organic, whole-food ingredients you can trust. No shortcuts, no 'funky stuff' – ever. Feel the Bonafide difference. Call to Action: Shop Our Healing Broths
• •Headline: The Secret’s Out: Real Ingredients, Real Flavor, Real Wellness. Body: Tired of broths that taste like... well, not much? At Bonafide Provisions, we believe food has the power to change lives. That’s why we use only the best organic vegetables and grass-fed bones, crafting broths that are as delicious as they are nourishing. Taste the tradition, feel the goodness. Call to Action: Explore Our Products
• •Headline: More Than Just Broth. It's a Daily Dose of Wellness. Body: From supporting gut health to promoting radiant skin, the benefits of traditionally made bone broth are countless. Bonafide Provisions was born from a mother's mission for her son's health, and that dedication to pure, potent nourishment is in every cup. Make it your daily ritual. Call to Action: Learn About Bone Broth Benefits
• •Headline: Fuel Your Keto & Paleo Lifestyle the Bonafide Way. Body: Finding clean, compliant options shouldn't be a struggle. Bonafide Provisions offers a range of organic bone broths and soups perfect for your keto or paleo journey. Packed with protein and collagen, and free from sugars and inflammatory oils – just pure, wholesome goodness to keep you thriving. Call to Action: Discover Keto-Friendly Options
• •Headline: Taste the Difference Quality Makes. Your Kitchen (and Body) Will Thank You. Body: Why do customers consistently choose Bonafide Provisions? It's simple: our commitment to real ingredients and traditional methods means a richer flavor and more of the nutrients you’re looking for. No powders, no concentrates, just pure, slow-simmered perfection. Elevate your cooking and your wellbeing. Call to Action: Read Our Customer Reviews