Brand Tone

Empowering, confident, celebratory, luxurious, bold, and unapologetic. The language is positive and uplifting, encouraging women to embrace their "real selves" without reservation, reflecting authenticity and connection to the founder's heritage.

Brand Values

• •Empowerment and Celebration
• •Inclusivity and Diversity
• •Authenticity
• •Sustainability
• •Luxury and Quality
• •Boldness and Fearlessness

Best Practices

• •Lead with Empowerment: Every piece of copy, from a tweet to a product description, should aim to uplift and inspire confidence in the reader.
• •Be Unapologetically Bold: Use strong, confident language. Don't shy away from words like "daring," "bold," and "fearless" to describe the designs and the women who wear them.
• •Weave in the Heritage Story: Subtly connect the designs and colors back to the brand's African and cosmopolitan roots to maintain authenticity.
• •Highlight Sustainability as a Luxury: Frame the use of sustainable materials not just as an ethical choice, but as a feature of the product's high-end quality and durability.
• •Focus on "Celebration" over "Perfection": Consistently reinforce the message of celebrating one's body as it is, rather than striving for an unattainable ideal.

Social Perception

BOMO Swim is perceived as a high-end, empowering, and inclusive brand, recognized for its commitment to sustainability and its celebration of diverse body types. The founder's personal story and Nigerian-British heritage add authenticity. It is seen as a positive force in the swimwear industry, challenging traditional beauty standards and offering a versatile, stylish product.

Copy Examples

• •Unleash your inner goddess. Our swimwear isn't just designed to fit; it's designed to celebrate every curve, every line, every part of you. Dive into a world of unapologetic confidence. #BOMOSwim #WearYourConfidence
• •Tired of choosing between style and a perfect fit? At BOMO Swim, we believe you deserve both. Our luxury, sustainable swimwear is sold in separates to embrace your unique shape. Discover bold designs and timeless quality. Shop the collection now.
• •More Than Swimwear. It's A Celebration. Inspired by African vibrancy and global style, designed for the modern woman. Ethically made with ECONYL® regenerated nylon. Be bold. Be beautiful. Be you.
• •The 'Unapologetic' Top: Dare to be seen. This top is for the woman who owns her power. With its dramatic lines and luxurious feel, it’s crafted to make you feel as fearless as you are. Made from ultra-soft, sustainable fabric that loves your skin and the planet.
• •This isn't fast fashion. This is your forever swimwear. At BOMO Swim, we create limited-edition pieces that are as unique as you are. Embrace timeless style and sustainable luxury that empowers you to be unapologetically yourself.