Brand Tone

Personal, Passionate, Creative, Artistic, Sentimental, Uplifting, Direct, Simple

Brand Values

• •Authenticity & Self-Expression
• •Joy & Connection
• •Meaning & Sentimental Value
• •Originality & Artistry

Best Practices

• •Speak from the Heart: Emphasize the personal passion behind the creations. Use "I" or "we" (if a team) to create a direct connection, aligning with the artist's statement.
• •Focus on Emotion and Meaning: Highlight how the products make people feel – joyful, comforted, protected, connected. This is especially key for keepsakes.
• •Use Evocative and Sensory Language: Describe the art and keepsakes in ways that appeal to feelings and imagination (e.g., "vibrant spirit," "gentle reminder," "dance of color").
• •Maintain Simplicity and Authenticity: Avoid overly complex jargon or marketing speak. The artist's straightforwardness ("it's just not any more complicated than that") should be reflected.
• •Develop a Core Message for Each Product Type: While the overall tone is personal and artistic, tailor the specific emotional emphasis based on whether it's a piece of abstract art (focus on joy, expression, aesthetics) or a keepsake (focus on comfort, love, memory, luck).

Social Perception

A source of unique, heartfelt art and meaningful keepsakes.

Copy Examples

• •For "My Lucky Angel": Carry a little piece of comfort and hope wherever you go. Our 'My Lucky Angel' keepsake is crafted with love, a gentle reminder that you're always watched over. A perfect, heartfelt gift for yourself or someone special.
• •For Original Art: Experience the vibrant spirit of the tropics in your own space. Each Bomonts original piece is a dance of color and emotion, born from a passion for joy and designed to resonate with your soul. Find the art that speaks to you.
• •General Brand Ad: At Bomonts, we believe in art from the heart and keepsakes that cherish memories. Discover unique creations designed to bring a touch of joy, meaning, and personal connection into your life.
• •Social Media Post (Visual: Close-up of 'My Lucky Angel'): More than just a charm, it's a feeling. ✨ Our 'My Lucky Angel' is waiting to become a treasured part of your story or a thoughtful symbol of care for a loved one. Who in your life deserves a little extra luck and love today?
• •Product Description Snippet (Art): Infused with the lively essence of Florida and the Caribbean, this abstract piece is a direct expression from the artist's heart to your home. Let its unique energy uplift and inspire your everyday.