Tono de Marca

Professional, Aspirational, and Empowering

Valores de Marca

• •Education
• •Opportunity
• •Professionalism
• •Quality

Mejores Prácticas

• •Lead with Empowerment, Follow with Professionalism: Start with aspirational and empowering language to capture interest, but quickly follow up with details about the professional, structured nature of the training. This balances emotion with logic.
• •Show, Don't Just Tell: Instead of saying "We create successful models," showcase it. Use testimonials, graduate success stories (with names and campaign details), and behind-the-scenes footage. Social proof is essential to build trust.
• •Address the "Pay-to-Play" Skepticism Head-On: Acknowledge the investment required by framing it as a professional education. Use value-oriented language like "Invest in your career," "Professional certification," and "Comprehensive curriculum" to justify the cost, positioning it as tuition for a specialized school, not just a fee for representation.
• •Maintain a Unified Visual and Textual Tone: Ensure that the high-quality, professional aesthetic of the photography is matched by the copy. The language should be as polished, clean, and sophisticated as the images. Avoid overly casual slang or inconsistent messaging.
• •Focus on the "Method": Continuously refer to the "Bo Method" or the school's unique training philosophy. This creates a proprietary feel, suggesting that BoModels offers a unique, valuable system that isn't available elsewhere, further justifying its position as a specialized educational institution.

Percepción Social

The public perception of BoModels is divided. From their own channels, the brand is perceived as a legitimate and high-quality training center that helps aspiring models launch their careers. External forums, however, show skepticism, viewing it as a business that profits from selling expensive courses with no guarantee of work, leading to a significant perception gap.

Ejemplos de Copy

• •From the classroom to the runway. This is where potential meets profession. At BoModels, we don't just teach poses; we build careers. Swipe to see [Model's Name]'s journey. #BoModels #ModelTraining #FashionCareer #Valencia
• •Beyond the Runway: Comprehensive Training for the Modern Model. Master your craft. Build your book. Launch your career.
• •Think you have what it takes? A dream without a plan is just a wish. BoModels provides the professional training, the industry connections, and the expert guidance to turn your passion into your profession. Our next course starts soon. Link in bio to apply.
• •What's holding you back from a modeling career? Our Head Scout is answering your questions LIVE tomorrow at 6 PM. Ask us anything!
• •Hi [Name], Thank you for your interest in BoModels. We saw you took the first step. The next step is a journey of transformation—learning from industry professionals and gaining the confidence to command any room. Are you ready to invest in your future? Book a free, no-obligation orientation call with our director.