Brand Tone

sincere, gentle, and sophisticated

Brand Values

• •Artisanal Quality
• •Natural Ingredients
• •Personalization and Uniqueness
• •Sensory Experience

Best Practices

• •Lead with Sensory Language: Always use descriptive, evocative words that appeal to the senses —smell, sight, and touch. Use terms like "delicate," "warm," "enveloping," "subtle," and "luminous" to maintain a sophisticated and gentle tone.
• •Emphasize the "Artisanal" and "Natural": Consistently weave keywords like "hand-poured," "artisanal," "natural soy wax," "Grasse fragrance," and "hand-crafted" into product descriptions and brand storytelling to reinforce core values.
• •Center the Personalization Angle: Frame products not just as items, but as opportunities for personal expression. Use phrases like "your custom message," "a story in scent," "designed by you," and "the perfect personal gift" to highlight this unique selling proposition.
• •Maintain a Calm and Elegant Voice: Avoid overly energetic, loud, or sales-y language (e.g., "Hurry!", "Massive Sale!"). The tone should be confident but understated, reflecting the minimalist aesthetic of the products. Let the quality and uniqueness of the items speak for themselves.
• •Tell a Story of Place and Process: Briefly mentioning the origin of the fragrances (Grasse) or the process (hand-poured in our workshop) adds a layer of authenticity and romance to the brand narrative. It connects the customer to the creation process and reinforces the value of craftsmanship.

Social Perception

Perceived as a niche, high-quality artisanal brand and a 'hidden gem'. Customers finding the site likely view it as a source of beautiful, high-quality products ideal for thoughtful gifts, as suggested by on-site testimonials, given the limited external public dialogue.

Copy Examples

• •Hand-poured in our workshop, the [Scent Name] candle is a tribute to quiet moments. Crafted from natural soy wax and infused with delicate fragrances from Grasse, it transforms your space into a sanctuary of calm. Personalize the label to capture a memory, a name, or a feeling. Your story, illuminated.
• •More than a candle. A memory waiting to be made. Discover our artisanal, customizable creations and let your story glow.
• •An invitation to serenity. Introducing [New Scent Name], our latest olfactory journey. Imagine notes of [Note 1] and [Note 2] mingling in the air, a gentle whisper of nature in your home. Crafted with care, designed by you. Explore the new fragrance.
• •Instantly refresh your world. Our home mists are formulated with refined Grasse fragrances to create an immediate sense of well-being. A simple gesture for a lasting atmosphere of elegance and tranquility.
• •BOMÔNE was born from a simple idea: to create beautiful things that feel personal. We believe in the power of scent to tell a story and the touch of an artisan's hand. Each item we create is a blend of natural ingredients, timeless design, and a piece of your own heart.