Brand Tone

Approachable and Friendly, Playful and Witty, Passionate and Enthusiastic, Educational and Informative (but not preachy), Community-Oriented

Brand Values

• •Accessibility
• •Passion
• •Authenticity/Naturality
• •Discovery and Curiosity
• •Community and Connection
• •Filipino Context
• •Creativity and Fun

Best Practices

• •Speak Human, Not Corporate: Use conversational language, just like you're talking to a friend. Avoid overly formal or technical jargon unless explaining a specific concept in an accessible way. Refer back to the "corny-ass copy" self-awareness as a reminder to keep it real.
• •Embrace the "Bomb" Factor: Inject playfulness, wit, and enthusiasm. Use modern slang where appropriate (like "hypefeasts," "natty") and don't be afraid of a well-placed emoji to convey emotion. The brand name itself is a cue.
• •Focus on the Experience and Sensation: Describe wines not just by technical notes, but by the feelings, moods, and unique sensations they evoke. Highlight the "lively and juicy" aspects.
• •Be Inclusive and Welcoming: Write copy that invites questions and makes newcomers feel comfortable. Reiterate that "drinking shouldn't be intimidating" and that they cater to the "curious and open-minded."
• •Connect to Values: Weave in the brand's core principles like passion for natural processes, community, and making natural wine accessible in the Filipino context. Share the "why" behind Bombvinos.

Social Perception

Innovative and Trendsetting, Knowledgeable and Passionate Purveyors, Welcoming and Unpretentious, High Quality and Unique Offerings, Community Hub, Engaging Online Presence

Copy Examples

• •Instagram Post (Image of a vibrant, slightly cloudy natural wine): Forget stuffy wine rules. This is pure, unadulterated grape magic. ✨ Juicy, alive, and maybe a little wild – just how we like it. Ready to get switched on to something new? #Bombvinos #NaturalWinePH #DrinkRealWine #CuriousDrinkersWelcome
• •Website Banner for New Arrivals: Heads up, Hypefeasts! Fresh drops of the good stuff just landed. Explore natural wines that are anything but ordinary. Your next favorite bottle is waiting. 😉 #Bombvinos #NattyWine #PhilippineWineScene #JuicyVibes
• •Facebook Event Post for a Bodega Tasting: Sip happens! 😉 Join us at the Bodega this Saturday for a chill natural wine tasting. No jargon, just good vino, good food, and good company. We’re spilling the (grape) tea on what makes these wines so bomb. Tag a friend who needs this! #BombvinosBodega #NaturalWineManila #MakatiEats #WineNot
• •Product Description for a Pét-Nat: Who needs champagne when you've got Pét-Nat? This bubbly baddie is all fun, zero fuss. Think crisp, a little funky, and ridiculously refreshing. Perfect for a sunny day, a Pinoy feast, or, you know, Tuesday. 🤷‍♀️ Go on, treat yo' self! #Bombvinos #PetNatAttack #FilipinoFriendlyWine #NaturalSparkling
• •Email Newsletter Snippet: Hey, Kindred Spirit! 👋 We started Bombvinos because we were obsessed with the incredible world of natural wines and just HAD to share the love (and the bottles!). Still figuring out your natty wine vibe? We got you. Hit reply with your taste curiosities – we love a good chat! [Link to 'About Us'/FAQ] #YourFriendsInWine #BombvinosStory #NaturalWineJourney