Brand Tone

Nostalgic, Gentle, and Authentic

Brand Values

• •Sustainability & Slow Fashion
• •Ethical Craftsmanship
• •Timeless Design
• •Celebration of Childhood
• •Quality over Quantity

Best Practices

• •Lead with a Story: Always frame the product within a larger narrative of childhood, memory, or nature. Instead of "Buy this dress," say "For moments you'll cherish forever."
• •Emphasize a Sensory Experience: Use evocative adjectives that appeal to the sense of touch and emotion. Words like "soft," "gentle," "warm," "cozy," and "breezy" reinforce the brand's focus on comfort and natural materials.
• •Weave Values into Every Message: Do not simply state "we are sustainable." Instead, show it. Mention the "small family workshops," the "natural linen," and the "timeless design intended to be passed down" to make the values tangible.
• •Maintain a Gentle & Warm Voice: Avoid overly promotional, urgent, or loud language (e.g., "Hurry!", "50% Off!", "Don't Miss Out!"). The tone should be calm, confident, and inviting, reflecting the brand's "slow" ethos.
• •Create a Lexicon of Brand Words: Develop and consistently use a list of words that align with the brand identity. Include terms like: Timeless, Heirloom, Cherish, Adventure, Crafted, Natural, Simple, Story, Wonder, Gentle. This ensures all communication feels cohesive.

Social Perception

Bombula Kids is perceived as an aspirational and principled niche brand, providing high-quality, artistic, and ethically made garments. Customers view it as a responsible choice and an alignment with a lifestyle valuing quality, sustainability, and intentional living.

Copy Examples

• •For small adventurers and big dreams. Woven from the softest natural linen, our new collection is made for days of discovery. Each piece is designed to move, play, and explore with them, becoming a treasured part of their childhood story. #BombulaKids #SlowFashion #ChildhoodUnplugged
• •The Cardigan You'll Wish You Had as a Child. Lovingly crafted in a small family workshop in Spain, this timeless cardigan is more than just a layer—it's a warm hug. Made from 100% natural cotton, it’s soft on delicate skin and durable enough for every adventure. A true heirloom piece, designed to be passed down.
• •Whispers of a New Season | The Garden Collection is Here Inspired by the simple magic of a blooming garden, our latest collection has arrived. Discover timeless silhouettes, gentle fabrics, and earthy hues designed to celebrate the wonder of childhood. Each garment is a promise of quality and care, ethically made for the little ones you love.
• •Dress Them in Kindness. At Bombula Kids, we believe clothing should be as kind to the planet as it is to your child's skin. Discover our collection of timeless children's wear, ethically crafted in Spain from sustainable materials. Choose slow fashion. Choose quality. Choose Bombula Kids.
• •From Our Family, For Yours. Bombula Kids began with a simple wish: to dress our children in beautiful, durable clothes that felt like home. We partner with local Spanish artisans who share our vision, turning natural fabrics into timeless treasures. These are not just clothes; they are the keepers of memories, made to be loved and lived in.