Brand Tone

aspirational, confident, and glamorous

Brand Values

• •Quality and Purity
• •Empowerment and Beauty
• •Longevity and Investment
• •Expertise and Education
• •Cultural Pride

Best Practices

• •Always Use the "BOMBula Babe" Moniker: Consistently refer to customers and community members as "BOMBula Babes" to reinforce the brand's exclusive and empowering community feel.
• •Lead with Luxury: In all descriptions, prioritize words that evoke quality, confidence, and glamour. Use terms like "invest," "luxury," "unforgettable," "flawless," and "premium."
• •Maintain Visual Cohesion: Ensure all photography and videography, whether user-generated or original, aligns with the high-end, aspirational aesthetic. Lighting should be bright, and the focus should be on the hair's quality and movement.
• •Blend Empowerment with Education: Pair aspirational posts with practical advice. For every "get the look" post, create an accompanying post on "maintain the look," reinforcing the value of longevity and proper care.
• •Speak Directly to Her Ambition: Write copy that speaks to the customer's goals and confidence. Frame the product not as something she needs to be beautiful, but as something that enhances the power she already has.

Social Perception

The brand is perceived as a provider of luxury, high-quality hair extensions, fostering a positive community perception among its followers on Instagram and TikTok. However, there's a potential weakness in broader brand visibility due to limited presence on other platforms and a suspended Twitter account.

Copy Examples

• •Our BOMBula Babe @[username] isn't just wearing hair, she's wearing confidence. ✨ Luxury isn't just a feeling, it's a look. Tap the link in bio to become the living doll you were born to be. #BOMBulaBundles #LuxuryHair #RawHair
• •Beyond Beauty. Beyond Bundles. This is BOMBula. Invest in hair that lasts, and a look that’s unforgettable.
• •Your throne is waiting. Get the hair to match.
• •From the box to BOMB 💣 in 15 seconds.
• •Unleash your inner icon with the Kimora Kurls. Each bundle is 100% raw, unprocessed perfection, delivering voluminous, long-lasting curls that move with you. This isn't just a protective style; it's your new power statement. Treat it like your own, because luxury this pure deserves it.