Tono de Marca

Playful & Whimsical, Friendly & Enthusiastic, Caring & Ethical, Sensory & Indulgent

Valores de Marca

• •Handmade Quality
• •Natural Ingredients & Essential Oils
• •Cruelty-Free
• •Environmental Responsibility & Sustainability
• •Creativity & Visual Appeal
• •Customer Well-being & Self-Care

Mejores Prácticas

• •Embrace Playful Language: Use vivid, descriptive, and sometimes whimsical words. Don't be afraid of a touch of lighthearted humor or exclamations that convey enthusiasm (e.g., "cheeky little Bombshell!" as seen on their site).
• •Always Highlight Core Values: Weave in mentions of "handmade," "natural ingredients," "essential oils," "cruelty-free," and "eco-friendly" naturally within the copy. These are key differentiators and resonate with the target audience.
• •Focus on the Sensory Experience: Describe the scents, textures, and visual appeal of the products. Use words that evoke feelings of indulgence, relaxation, and joy.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend who loves fun, ethical, and beautiful bath products. Keep the tone positive and uplifting.
• •Be Visually Consistent with Your Words: Ensure the playful, colourful, and natural vibe of the products is reflected in the energy and positivity of the language used in all communications, from website copy to social media captions. The visual and textual elements should reinforce each other.

Percepción Social

Positive Association with Natural and Ethical Practices, Seen as Indulgent and Gift-Worthy, Trusted for Quality, Fun and Approachable

Ejemplos de Copy

• •Headline: Dive into Delight! ✨ Our handmade bath blasters are bursting with pure essential oils and natural butters to turn your bath into a vibrant, skin-loving escape. Because you deserve a little magic! #HandmadeHeaven #EssentialOilBliss
• •Social Media Post: Feeling a bit blah? Let Mother Nature (and our amazing crafters!) cheer you up! 🌿💖 Each Bomb Cosmetics treat is 100% handmade, cruelty-free, and packed with the good stuff – like mood-boosting essential oils and skin-soothing cocoa butter. Unwrap some happiness today! #NaturalGoodness #CrueltyFreeBeauty #SelfCareSunday
• •Product Description Snippet (for a floral bath bomb): "Stop and smell the roses... and the geranium... and the jasmine! Our 'Petal Power' Bath Blaster is a handcrafted explosion of floral joy. We lovingly blend pure essential oils and natural butters to soften your skin and transport your senses to a blooming garden. Cruelty-free and bursting with beautiful, biodegradable glitter – it’s pure, guilt-free indulgence!"
• •Email Subject Line: Your Weekly Dose of Handmade Happiness from Bomb Cosmetics! 🛁✨
• •Instagram Story Idea: *Video showing a bath bomb fizzing colourfully* Text overlay: "Fizz your worries away! 🌈 Our [Product Name] bath bomb is handmade with love, natural ingredients, and absolutely no animal testing. Pure joy, bottled (or rather, bombed!)."