Brand Tone

Innovative, Confident, Playful, Enthusiastic, Passionate

Brand Values

• •Integrity
• •Quality
• •Innovation
• •Loyalty
• •Shared Success
• •Resilience
• •Bootstrapped Pride

Best Practices

• •Always lead with the unique and intense flavor profiles. Use descriptive, multi-sensory language to evoke taste and smell (e.g., "zesty lime," "buttery sweetness," "crisp apple").
• •Embrace confident language, continuing to use strong phrases like "Perfected," "Revolution," and "World's Best" to reinforce the brand's position as an expert and innovator.
• •Highlight the "why" behind the product, reminding the audience that it's a nostalgic treat re-imagined for a sophisticated palate, a "culinary experience," and a conversation starter.
• •Weave the narrative of being a bootstrapped, resilient, and passionate small business into "About Us" sections and occasional social media posts to build authenticity and connection.
• •Segment the voice appropriately for different audiences: use a more playful and direct tone for B2C customers on social media, and adopt a professional yet passionate tone for B2B audiences, focusing on shared success and quality.

Social Perception

Perceived as a gourmet, high-quality, and creative brand that elevates cotton candy into a sophisticated product. Seen as a local success story, a fun and must-try vendor, and leaders/experts in the niche confectionery market.

Copy Examples

• •Your favorite happy hour, now in a cloud. Our Mojito cotton candy packs a punch of fresh mint and zesty lime. We skipped the rum, but kept all the fun. Who says candy is just for kids? #BombshellSweets #GourmetCottonCandy #CottonCandyPerfected #Adulting
• •Find our tent, find your new obsession. We're not your average cotton candy. With over 80 explosive flavors from Caramel Apple to Ghost Pepper Punch, we're here to reinvent your favorite treat. See you at the Flathead Food Truck Festival this weekend! #BombshellSweets #FoodFestival #SpicyCandy #SupportLocal
• •Give your customers a flavor experience they'll never forget. Our proprietary floss sugar is the secret ingredient behind the world's best cotton candy. Partner with us and bring the Bombshell Sweets revolution to your shop. Learn more about our wholesale program. #CottonCandyBusiness #WholesaleSweets #FlavorRevolution
• •We took the wild, sweet taste of Northwest huckleberries and folded it into the creamy, rich flavor of classic cheesecake. Then, we drizzled it all over perfectly popped, artisan popcorn. It’s decadent, it’s delicious, it’s your favorite dessert, no fork required. #GourmetPopcorn #Huckleberry #SnackGoals
• •Skip the fruitcake. Give them flavor they actually want.