Brand Tone

Empowering, feminine, trendy, confident, and inspiring personal expression.

Brand Values

• •Female empowerment and confidence
• •Self-expression through fashion
• •Curating the latest fashion trends
• •Quality and ethical production
• •Passion for design and customer satisfaction

Best Practices

• •Consistently use empowering and uplifting language that highlights confidence and self-assurance.
• •Always connect products to the feeling they evoke, focusing on how they make the customer feel like a 'bombshell'.
• •Maintain a direct, personal, and conversational tone, using 'you' and 'your' to foster a connection.
• •Regularly showcase new trends and emphasize the brand's commitment to fashion-forward curation.
• •Incorporate subtle mentions of quality and ethical values to reinforce brand integrity and trust.

Social Perception

A leading online boutique for trendy and empowering women's fashion in Costa Rica. Perceived as a brand that champions confidence, self-expression, and modern style, fostering a strong, engaged community with positive customer feedback.

Copy Examples

• •Dare to shine! ✨ Our new collection is here to make you feel like the total bombshell you are. Embrace your unique style and conquer the day. #BombshellCR #FeelFabulous
• •Fashion isn't just clothing, it's a statement. At Bombshell, we empower you to express your authentic self with pieces that turn heads and boost confidence. What's your statement today?
• •From runway to your closet! We tirelessly hand-pick the hottest trends, ensuring you're always one step ahead. Discover your next obsession at Bombshell. #TrendyStyle #MustHave
• •Every stitch tells a story of passion and quality. We believe in clothes that make you look good, feel good, and are made with care. That's the Bombshell promise.
• •Unleash your inner bombshell! Whether it's a special occasion or just another Tuesday, we have the perfect outfit to elevate your mood and make you feel unstoppable.