Brand Tone

Sophisticated & Artistic, Curated & Exclusive, Appreciative of Craftsmanship & Heritage, Experiential & Multisensory, Modern & Avant-Garde.

Brand Values

• •Celebration of Uniqueness: 'Celebramos la unicidad de las piezas artesanales porque en cada una habita un alma y una textura.' They challenge mass production and standardization.
• •Artistic Integrity & Creativity: A space that fosters creation, dialogue, and the blurring of lines between different artistic disciplines.
• •Quality Craftsmanship: Emphasis on 'hecho a mano' (handmade) and the skill of artisans.
• •Cultural Richness & Ancestral Legacies: Valuing and promoting traditional techniques and cultural heritage.
• •Authenticity: Connecting with materials, the creative process, and the stories of creators.
• •Sensory Experience: Aiming to create an immersive and inspiring environment.
• •(For Bomboti Cocina) Organic & Fair Trade Principles: Selection of organic products that adhere to fair trade and sustainability.

Best Practices

• •Embrace Poetic & Evocative Language: Use rich, descriptive, and sometimes metaphorical language that reflects the artistic and sophisticated nature of the brand. Think 'texture,' 'soul,' 'narrative,' 'canvas,' 'misticismo.'
• •Highlight Uniqueness and Craftsmanship: Consistently emphasize the 'handmade' aspect, the 'unique' nature of each piece, and the 'ancestral techniques' or stories behind the creations.
• •Maintain an Elevated & Cultured Voice: Avoid overly casual slang or overly simplistic language. The tone should reflect an appreciation for art, culture, and design excellence.
• •Focus on the Experiential: Convey that Bomboti offers more than just products – it's an immersive experience, a journey of discovery, a dialogue between creator and admirer.
• •Integrate the 'Black Canvas' Concept Subtly: While not every piece of copy needs to explicitly mention 'black,' the underlying idea of Bomboti as a space where beauty and artistry stand out against a backdrop of elegance and mystery can inform the overall mood and word choice.

Social Perception

High-End and Luxurious, Inspiring and Aspirational, A Destination for Design Lovers, Artistic and Curated, Supportive of Artisans

Copy Examples

• •Instagram Post (Image: A stunning, unique ceramic vase from Bomboti): Beyond adornment. At Bomboti, each piece is a dialogue between ancestral hands and contemporary vision. Discover objects with soul, born from a canvas of infinite black. #Bomboti #HechoAManoConAlma #DesignLover #MexicanArt
• •Website Banner (Showcasing a collection of diverse artisanal items): Bomboti: Where art, design, and craftsmanship converge. Explore our curated universe of unique objects that tell a story of heritage and innovation. Step into the narrative.
• •Email Newsletter Snippet (Highlighting a new artist collaboration): This month, Bomboti welcomes [Artist's Name], a visionary [discipline] whose work explores [theme]. Experience their exclusive collection – a testament to the incandescent desire of creation, housed within our walls. Visit us and discover the sublime.
• •Facebook Ad (Targeting design enthusiasts in Mexico City): Seeking the extraordinary? Bomboti in Polanco is your sanctuary for art, design, and unparalleled craftsmanship. From statement furniture to objets d'art, find pieces that resonate with your spirit. [Link to website/directions] #BombotiCDMX #LuxuryDesign #InteriorInspiration
• •Promotional Copy for Bomboti Cocina (Image: An artfully plated dish): At Bomboti Cocina, every dish is a masterpiece, every ingredient a tribute to the earth. Indulge in comfort food reimagined through an artistic lens. Taste the fusion of tradition and avant-garde. Reserve your table. [Link] #BombotiCocina #ArtfulDining #PolancoEats