Tono de Marca

Friendly, Welcoming, Community-Oriented, Local, Lifestyle-Focused, Aspirational, Informative, Service-Oriented, Playful, Engaging

Valores de Marca

• •Customer Service
• •Quality & Trend-Awareness
• •Community Connection
• •Uniqueness & Boutique Experience
• •Inclusivity

Mejores Prácticas

• •Develop a Brand Voice Guide: Document key tone characteristics (e.g., "Friendly, not formal," "Enthusiastic, but not over-the-top," "Community-focused, always inclusive") with examples of "do's and don'ts" for all team members who create content.
• •Know Your Audience, Platform by Platform: While maintaining core values, slightly adapt the tone for each platform. For instance, more playful and informal on TikTok, visually inspiring on Instagram, community news and slightly more detailed on Facebook.
• •Use "We" and Inclusive Language: Foster a sense of community by using terms like "we," "our community," "your Rosemary Beach escape." Make customers feel like part of the Bombora family.
• •Incorporate Lifestyle and Location Naturally: Weave in references to Rosemary Beach, 30A, the coastal lifestyle, and the feeling of being on vacation or enjoying the sun and surf. Use relevant local hashtags consistently.
• •Train and Empower Staff: Ensure that everyone interacting with customers, whether in-store or online, understands and embodies the brand's friendly, helpful, and knowledgeable persona. Their genuine enthusiasm will be the most authentic representation of the brand.

Percepción Social

Customers and the local community likely perceive Bombora Sun & Surf as a go-to destination for quality beach and surf lifestyle products in Rosemary Beach. It's viewed as a friendly, locally-engaged business that contributes to the "charming" atmosphere of Rosemary Beach. The branding as a "surf ~ life style boutique" suggests a perception of being somewhat upscale yet accessible, fitting the Rosemary Beach environment. The active and modern social media presence, especially on Instagram and TikTok, likely helps the brand appear current, approachable, and connected with various demographics.

Ejemplos de Copy

• •Instagram Post (New Arrival): Ride the good vibes 🌊☀️ Our latest collection of sun-soaked tees and boardshorts just dropped! Perfect for those endless Rosemary Beach days. Swing by the shop – we’re here ‘til 6! #BomboraSunAndSurf #RosemaryBeach #30ALife #NewCollection #CoastalLiving
• •Facebook Event Post: Hey, 30A neighbors! 👋 Join us this Saturday for our Locals Appreciation Day! Enjoy 15% off storewide just for being awesome. Come say hi, grab some new gear, and let's celebrate our amazing community! #BomboraLocals #SupportLocal30A #RosemaryBeachEvents #CommunityLove
• •TikTok Video Caption (Staff Pick): Our crew's current obsession? These super comfy hoodies – perfect for beach bonfires or just chilling. 🔥 What’s your go-to Bombora piece? Let us know in the comments! 👇 #BomboraStyle #StaffPicks #BeachVibes #RosemaryBeachFL #SurfShopLife
• •Website Homepage Banner: Your Rosemary Beach Escape Starts Here. Dive into the coastal lifestyle with Bombora Sun & Surf – your one-stop boutique for sun, style, and good times. #FollowTheSunToBombora
• •Email Newsletter Snippet (Sale Promotion): Sun’s Out, Savings On! ☀️ Don’t miss our End-of-Season Splash with up to 30% off select gear. Perfect for gearing up for your next adventure or snagging that piece you’ve been eyeing. Shop in-store or online! Your slice of paradise awaits. [Link to Sale]