Brand Tone

Empowering, adventurous, mindful, direct, and confident with a poetic, nature-inspired quality. Supportive and encouraging, inspiring activity and embracing the outdoors. Focuses on feeling and mission, using words like "joyriders," "wild," and "adventure."

Brand Values

• •Sustainability
• •Empowerment of Women
• •Quality and Performance
• •Slow Fashion

Best Practices

• •Always connect the product back to the core values of sustainability and female empowerment. Whether in a social post or a product description, remind the audience that this is more than just swimwear.
• •Employ strong verbs and an inspiring tone. Words like "discover," "explore," "push," "ride," and "move" align with the adventurous spirit of the brand.
• •Mirror the minimalist aesthetic of the products in the copy. Avoid clutter, excessive jargon, or overly flowery language. Be confident and straightforward, letting the quality and mission speak for themselves.
• •Weave in references to the natural world —the ocean, forests, mountains. This reinforces the brand's connection to the environment it seeks to protect and where its products are designed to be used.
• •Write from the perspective of someone who shares the customer's passion. Be a trusted peer who understands the need for gear that performs and aligns with their values, not a faceless corporation. This builds authenticity and trust.

Social Perception

BOM is perceived as a premium, mission-driven, and authentic brand. Customers and observers view it as a trustworthy and ethical choice. Its narrative, rooted in female founders' experience with marine pollution and commitment to performance and sustainability, creates a powerful and positive image. The brand is positioned as a statement of values for women passionate about adventure and environmental preservation.

Copy Examples

• •Ride the Tide. Change the World. Made for the moments that push you. Our swimwear is crafted from reclaimed ocean waste, offering unwavering support so you can focus on your next wave, not your bikini. Move with purpose. #WearBOM #SustainableSwimwear
• •Swimwear That Keeps Up With You. From cliffside hikes to deep-sea dives, your adventure requires swimwear that won't hold you back. Engineered for extreme movement and built from sustainable materials. Discover the collection that empowers you and protects our planet. Shop now for free shipping.
• •WILD. FREE. SUSTAINABLE. Super supportive swimwear for joyriders and adventure seekers. Designed to celebrate the female form and built to respect the earth. [Shop The Collection]
• •Your Adventure-Ready Second Skin. Hi [Name], We believe swimwear should be as strong and resilient as the women who wear it. That's why we created BOM—sustainably sourced, performance-tested, and designed for a life lived outdoors. Ready to dive in? Explore our new, nature-inspired colors.
• •The Only Suit You'll Ever Need. The BOM One-Piece is your ultimate partner in adventure. Featuring a double-layered construction with ECONYL® regenerated nylon, it provides unparalleled support whether you're swimming laps or scaling waterfalls. Its timeless design celebrates your strength while honoring our commitment to the planet. Feel secure, feel powerful, feel free.