Brand Tone

Playful & Fun, Friendly & Approachable, Enthusiastic & Passionate, Caring & Nurturing

Brand Values

• •Ethical Practices
• •Handmade Quality
• •Natural Ingredients & Essential Oils
• •Environmental Responsibility & Sustainability
• •Customer Delight & Self-Care
• •Innovation & Creativity

Best Practices

• •Embrace Playfulness: Use vibrant, cheerful language. Don't be afraid of puns, cute alliterations (like "Bunnies are Hunnies"), and an informal, chatty style. Inject fun into product names and descriptions.
• •Highlight "Handmade with Love": Consistently reinforce that products are 100% handmade. This conveys care, quality, and the human touch behind the brand, differentiating it from mass-produced items.
• •Spotlight Ethical Values: Regularly and clearly communicate the commitment to being cruelty-free, using natural ingredients, and sustainable practices. This builds trust and resonates with conscious consumers. Use clear symbols for vegan products.
• •Focus on Sensory Experience & Mood: Describe the scents, textures, and visual appeal of products vividly. Emphasize how the essential oils and ingredients can enhance mood, soothe, or energize, connecting products to emotional benefits.
• •Be Engaging and Interactive: Ask questions, encourage user-generated content, run polls/competitions on social media, and use a friendly, conversational tone that invites customers to be part of the "Bomb" community. Respond to comments and messages in a warm and helpful manner.

Social Perception

Positive & Trusted, Fun & Indulgent, Ethically Conscious Choice, Gift-Worthy, Good Value

Copy Examples

• •Instagram Post (New Product Launch): "Say HELLO to your new happy place! ✨ Our [Product Name] bath blaster is bursting with [Key Ingredient 1] & [Key Ingredient 2] pure essential oils to melt your worries away and wrap you in a hug of pure joy. Handmade with love, cruelty-free (always!), and ready to make your bath time BOMB-tastic! 🛁💖 #BombCosmetics #HandmadeHeaven #EssentialOils #BathBombBliss #NewCollection"
• •Facebook Ad (Gift Promotion): "Stuck for the perfect pressie? 🎁 Give the gift of pure handmade happiness! Our gorgeous gift sets are packed with natural goodies and essential oils to make anyone feel utterly cherished. Cruelty-free, kind to skin, and guaranteed smiles! Shop now and spread the Bomb love! 👉 [Link] #BombGifts #HandmadeWithLove #EthicalGifts #PamperTime"
• •Website Product Description (for a calming candle): "Unwind and let the day drift away with our [Candle Name] candle. Lovingly hand-poured and infused with a dreamy blend of lavender and chamomile essential oils, it’s your little pot of tranquillity. Perfect for cosy evenings and me-time moments. Naturally soothing, always cruelty-free. 🌿💤 #SootheYourSoul #BombHome #NaturalCandles #HandmadeCalm"
• •TikTok Video Caption (showing a bath bomb fizzing): "Watch the magic happen! 🤩 Our [Bath Bomb Name] is turning this bath into a fizzy, fragrant paradise! 🛁✨ What’s your fave Bomb treat for a self-care Sunday? Let us know below! 👇 #BombCosmetics #TikTokMadeMeBuyIt #BathArt #Satisfying #CrueltyFreeBeauty"
• •Email Newsletter Snippet (highlighting sustainability): "Love your skin AND the planet! 🌍💚 At Bomb, we’re passionate about being kind. That’s why our goodies are handmade with natural ingredients, are 100% cruelty-free, and we’re always working on new ways to be more sustainable – like our recycled packaging and our mission to reduce waste! Feel good, do good. ✨ #SustainableBeauty #EthicalCosmetics #HandmadeCare"