Brand Tone

Authentic, warm, passionate, informative, health-conscious, playful, and adventurous.

Brand Values

• •Authenticity and Tradition
• •Quality and Freshness
• •Health and Wellness
• •Family and Community
• •Accessibility

Best Practices

• •Lead with the "Why": Always circle back to the brand's origin story. Remind the audience that the products are born from a family's passion and tradition.
• •Highlight the Ingredients: Consistently mention "locally-sourced," "all-natural," and "organic." This reinforces the commitment to quality and health.
• •Embrace the "Food is Love" Mantra: Use warm, inviting language that makes customers feel like they are part of the family.
• •Educate and Inspire: Provide serving suggestions and recipe ideas to show the versatility of the products and encourage customers to experiment.
• •Maintain a Consistent Voice Across Platforms: Whether it's a tweet, an Instagram post, or website copy, the tone should always be authentic, passionate, and community-focused.

Social Perception

Highly positive, seen as flavorful, fresh, and high-quality authentic Indian food. Perceived as trustworthy and admirable due to its women-run, family-owned nature, and a beloved community vendor contributing to culinary diversity.

Copy Examples

• •Transform your Tuesday snack. Our Spicy Tomato Chutney is more than a condiment; it's a flavor journey. Crafted from a 50-year-old family recipe, it brings the perfect balance of savory and spice to any dish. What will you pair it with? #BombayChutneyCo #FoodIsLove #AuthenticFlavors
• •From Our Family's Kitchen to Yours. It all started with a mother's love for cooking. Today, we continue that tradition, using locally-sourced, organic ingredients to bring you the authentic taste of India. Discover the story in every spoonful. #WomenRunBusiness
• •Tired of the same old meals? Spice things up. Reimagine your weeknight dinners with a touch of authentic Indian flavor. Our vegan, gluten-free simmer sauces and chutneys make it easy to create a delicious, wholesome meal in minutes. Shop our collection now and get 15% off your first order! #IndianCuisine #HealthyEating
• •We love our market weekends! Thanks for stopping by the Pleasantville Farmers Market. Your stories and smiles make it all worthwhile. See you next time! #CommunityLove #FarmersMarket
• •Royal Plum Chutney: A timeless staple of Indian cuisine, our Royal Plum Chutney offers a delicate balance of sweet and tangy notes. Made with all-natural plums and a secret blend of spices, it is the perfect companion for lamb, duck, or even a craft cocktail. Vegan, gluten-free, and crafted with love. #ChutneyGameChanger