Brand Tone

Artisanal, evocative, passionate, personal, expressive, storytelling-rich, professional yet deeply personal.

Brand Values

• •Artisanal Heritage & Authenticity
• •Sustainability & Conscious Fashion
• •Empowerment

Best Practices

• •Lead with the 'Why': Always start with the story behind the product. The brand's strength lies in its mission to support artisans and preserve heritage. This narrative should be woven into every piece of communication.
• •Use Sensory and Evocative Language: Use words that appeal to touch, sight, and emotion. Phrases like "vibrantly captures," "lush cultural tapestry," and "alluring line up of curated jewelry" create a rich, immersive experience for the customer.
• •Champion the Artisan: Mention the creators behind the products whenever possible. Frame the brand as a window to their world, giving them credit and highlighting their skill. This reinforces the values of authenticity and empowerment.
• •Define Your Keywords: Consistently use terms like "handcrafted," "artisanal," "Indian heritage," "sustainable," "eco-conscious," and "hand-tooled" to strengthen SEO and brand identity.
• •Maintain a Consistent Voice Across Platforms: Whether it's an Etsy product listing, a future Instagram post, or a customer service email, the tone should always be passionate, respectful, and story-driven to build a strong, recognizable brand identity.

Social Perception

A specialized, high-quality artisan-to-consumer business, perceived as a creator of unique, feminine, and chic accessories.

Copy Examples

• •Woven with Heritage, Designed for Today. Discover handcrafted bags and jewelry that tell the story of India's master artisans.
• •Feel the legacy in your hands. This is more than a bag; it's a masterpiece of hand-tooled leather, echoing generations of craftsmanship. Each floral carving is a testament to the artisan's skill, creating a timeless piece that's both a functional companion and a work of art.
• •From the vibrant heart of India to your wardrobe. Our Banjara bags are a kaleidoscope of color and tradition, handcrafted with love by weavers who infuse every thread with ancient stories. Carry a piece of their world with you. ✨ #BombayBlossom #ArtisanalFashion #FashionWithAConscience
• •Bombay Blossom began with a passion for India's rich tapestry of colors, fabrics, and craft. We travel to the remote corners of the country to partner with talented artisans, bringing their exquisite, handcrafted creations to you. Our mission is to revive, reinvent, and revitalize a timeless heritage.
• •A Story in Every Stitch | Our New Collection is Here