Brand Tone

nurturing and playful

Brand Values

• •Natural and Handcrafted Quality
• •Self-Care and Empowerment
• •Targeted Solutions
• •Customer Satisfaction

Best Practices

• •Lead with "Nurturing, then Playful": Start copy with the core benefit (e.g., "soothing," "all-natural," "gentle") and then infuse the playful elements through product names and descriptive, sensory words ("whipped," "fluffy," "delicious").
• •Emphasize "Handmade" and "Natural": Consistently use these keywords across all product descriptions, social media bios, and brand stories. It is the brand's strongest unique selling proposition.
• •Create a Content Style Guide: Document the brand's voice. Specify words to use (e.g., nourish, treat, gentle, handcrafted) and words to avoid (e.g., chemical, artificial, mass-produced). This ensures anyone writing for the brand stays consistent.
• •Tell the Founder's Story: The "About Us" narrative of wanting better skincare for sensitive skin is relatable. Use this story in social media posts and email campaigns to build a personal connection with the audience.
• •Engage with a Caring Voice: When the brand eventually builds a social media presence, all comments and questions should be answered with the same nurturing and helpful tone found on the website. This will build trust and reinforce the brand's core values.

Social Perception

Due to the lack of an online footprint, the social perception of Bombalicious Beauty LLC is largely undefined. It is essentially a blank slate in the public eye, with perception limited to direct customer experience. There's a potential risk of brand confusion with an unaffiliated Australian company with negative reviews.

Copy Examples

• •Your skin deserves a treat. ✨ Our Pink Sugar Body Butter is handcrafted with all-natural ingredients to leave you feeling soft, nourished, and smelling sweet. It's not just skincare, it's a daily moment of self-care. Tap to shop your new favorite indulgence. #HandmadeSkincare #BodyButter #NaturalBeauty #SelfCare
• •Handcrafted with Care, For Your Skin. Discover our collection of natural bath and body treats, made to nourish, soothe, and delight.
• •Psst... Your Self-Care Routine is Missing This.
• •Find gentle relief for troubled skin. Our Oatmeal Eczema Bar is thoughtfully formulated with natural oats, Tea Tree Oil, and Black Seed Oil to soothe irritation and replenish moisture. It's a kind, effective, and fragrance-free solution for even the most sensitive skin. Embrace the comfort of calm, healthy skin.
• •Real Ingredients. Playful Scents. Happy Skin. Tired of harsh chemicals? At Bombalicious Beauty, we handcraft our body butters, bath bombs, and soaps with love and nature's best ingredients. Based in Tacoma, we're on a mission to make self-care simple, joyful, and effective. Explore our collection today!