Brand Tone

playful, friendly, and enthusiastic

Brand Values

• •Handmade Quality
• •Natural Ingredients
• •Cruelty-Free
• •Sustainability
• •Sensory Experience
• •Mood Enhancement

Best Practices

• •Embrace Playful Language: Use vibrant, descriptive, and fun words. Don't be afraid to use puns and enthusiastic phrasing to reflect the brand's joyful personality.
• •Highlight the 'Handmade' Aspect: Consistently remind the audience that products are 100% handmade, reinforcing uniqueness and care.
• •Emphasize Natural Ingredients and Essential Oils: Always connect products to their natural origins and discuss the benefits of ingredients like shea butter, cocoa butter, and essential oils.
• •Champion Ethical Values: Regularly and proudly communicate the brand's commitment to being cruelty-free and sustainable, using it as a key differentiator.
• •Focus on the Sensory Experience: Describe the scents, colors, and feelings products evoke, transporting the customer into a world of indulgent self-care and relaxation.

Social Perception

Bomb Cosmetics is perceived very positively as a fun, ethical, and high-quality brand offering an affordable alternative to competitors. Customers appreciate the handmade nature, unique designs, cruelty-free commitment, natural ingredients, and excellent in-store customer service.

Copy Examples

• •Ready for a splash of magic? Our new [Product Name] bath blaster is handcrafted with pure grapefruit and lime essential oils to turn your bath into a zesty paradise. Fizz, pop, and let the good vibes roll!
• •Silky smooth skin is just a scoop away. Our [Product Name] Body Butter is whipped with 30% pure shea and cocoa butter to deeply nourish and hydrate. Because your skin deserves to be pampered, naturally.
• •Handmade Happiness, Delivered to Your Doorstep! ✨
• •Spooky season just got a lot more bubbly! Dive into our Halloween collection, handmade with natural ingredients and a touch of magic. No tricks, just treats for your skin.
• •Bunnies are our hunnies! 🐰 That's why we've been passionately against animal testing since day one. Every Bomb Cosmetics product is 100% cruelty-free, so you can indulge in self-care with a clear conscience.