Brand Tone

Direct, value-oriented, and service-focused, prioritizing clarity and information over creative or humorous expression.

Brand Values

• •Affordability
• •Convenience
• •Wide Selection & Quality
• •Customer-Centric Service
• •Trustworthiness and Safety

Best Practices

• •Lead with Value: Always highlight price, speed, or selection in headlines and opening sentences. The brand's primary appeal is its cost-effectiveness and convenience.
• •Use Clear and Direct Language: Avoid jargon or overly creative prose. The tone should be simple, confident, and straight to the point to reinforce efficiency and ease of use.
• •Emphasize Trust and Safety: Regularly include phrases like "TPD compliant," "rigorously tested," and "trusted brands" in product descriptions and marketing materials to build customer confidence.
• •Maintain a Helpful, Service-Oriented Voice: All communications, from website copy to customer service emails, should be helpful and supportive. Frame the brand as an expert guide for the vaping community.
• •Leverage Informational Content: Use the blog and FAQs not just for SEO but as a tool to prove brand authority. Promote posts that answer common customer questions to build a reputation for being a knowledgeable and trustworthy resource.

Social Perception

Perceived as a practical, no-frills supplier for price-conscious vapers, a reliable source for affordable and popular vaping products, and an industry-leading online retailer that is dependable and an authority on product safety and regulations.

Copy Examples

• •Your Favourite E-Liquids, Now Cheaper. Shop the UK's #1 Value Vape Store.
• •🚀 NEW: The Latest Vape Kits Have Landed. Get Yours by Tomorrow!
• •From fruity to tobacco, 50/50 to Nic Salts, our library of TPD-compliant e-liquids has a flavour for everyone. Explore over 20 top brands all in one place.
• •Enjoy the rich flavour of Gold Bar Reload Prefilled Pods with complete peace of mind. Every product we sell is fully TPD compliant, rigorously tested, and batch traceable for your safety.
• •Questions? Our expert team is here to help! Whether you need advice on the right kit or help with your order, exceptional service is our promise.