Brand Tone

Artisanal & Passionate, Quality-Focused & Proud, Functional & Stylish, Direct & Informative

Brand Values

• •Craftsmanship
• •Quality Materials
• •Authenticity/Heritage
• •Functionality & Durability
• •Customer Connection

Best Practices

• •Emphasize "Handmade" and "Craftsmanship": Consistently use terms like "handmade," "handcrafted," "artisan-made," and "traditional methods" to reinforce the core identity.
• •Highlight Material Quality: Always mention the "genuine leather," "vegetable-tanned leather," and its durable, aging qualities. This builds trust and justifies the product's value.
• •Infuse a Sense of Origin and Passion: Subtly weave in the "made in Turkey" aspect and let the passion for the craft come through in product descriptions and storytelling (e.g., "crafted with passion").
• •Focus on Unique & Lasting Value: Position products not just as items, but as unique pieces that develop character over time ("a truly unique piece that reflects the lifestyle of its owner").
• •Maintain a Personal Touch (where appropriate): Given the likely connection to an individual artisan (Can Ömer Şimşek), using "we" or even a more personal voice in social media or "About Us" sections can enhance authenticity, aligning with the current Instagram handle.

Social Perception

Customers are likely to perceive Bolt Leather as a source for unique, handmade leather items with a personal touch, originating from Turkey. The TikTok presence aims to show the products as stylish and practical.

Copy Examples

• •More than just a wallet, it's a piece of Turkish tradition. Handcrafted from the finest vegetable-tanned leather, designed to tell your story with every touch. Discover the Bolt Leather difference.
• •Keep your essentials close, in style. Our handmade leather tobacco pouches are crafted with passion and built to last, aging beautifully alongside you. Experience true craftsmanship.
• •From our hands to yours. ✨ Witness the dedication that goes into every Bolt Leather piece. We believe in traditional methods and the timeless beauty of genuine leather. #HandmadeLeather #TurkishCraftsmanship #BoltLeather
• •Ditch the ordinary. Elevate your everyday with Bolt Leather. Handmade. Genuine. Uniquely yours. What will you choose? #LeatherGoods #ArtisanMade #StyleAndSubstance
• •Crafted for You: Special Savings on Bolt Leather Favourites.