Brand Tone

Conscious, Inspiring, and Approachable

Brand Values

• •Sustainability
• •Conscious Consumption
• •Quality & Practicality
• •Local Production
• •Education & Empowerment
• •Community

Best Practices

• •Embrace "We" and "You": Use inclusive and direct language.
• •Focus on Positive Solutions and Empowerment: Inspire rather than instill fear.
• •Incorporate Keywords Naturally: Seamlessly weave in terms like "conscious consumption," "zero waste," "sustainable," "eco-friendly," and "Hecho en Chile" to reinforce brand values without sounding forced.
• •Tell Stories: Share the "why" behind the brand, showcase customer experiences, and illustrate the journey towards a more sustainable lifestyle.
• •Maintain Visual and Verbal Synergy: Ensure the copy's tone aligns with the visual elements used.

Social Perception

Bolsas Tassen is generally perceived positively by its audience as a genuine and committed brand offering practical solutions for a more sustainable lifestyle.

Copy Examples

• •Small changes, big impact! 🌿 Swapping to our reusable produce bags means less plastic and more love for our planet. What conscious choice are you making today? #BolsasTassen #ZeroWasteChile #CompraConsciente #SustainableLiving #HechoEnChile
• •Ready to say goodbye to single-use plastic? 👋 Our beautiful, durable Tassen bags are here to make your eco-journey easier and more stylish. Designed by sisters, made in Chile, and loved by conscious consumers. Shop our collection now and join the Tassen family! 👉 [Link to Shop]
• •Live Lighter, Shop Smarter. ✨ Discover Tassen: Beautifully crafted reusable bags for a zero-waste life. Made with love in Chile. Your conscious choice starts here.
• •Your new everyday companion for a conscious lifestyle! This Tassen tote isn't just a bag; it's a statement. Spacious, sturdy, and stylish, it’s perfect for market trips, beach days, or carrying your daily essentials – all while helping our planet breathe a little easier. Join us in making a difference, one reusable bag at a time. 🌱
• •Hi [Customer Name], ever feel like your small actions don't matter? We're here to remind you they create ripples! Choosing a Tassen reusable bag is more than just a purchase; it’s a vote for a cleaner, greener Chile. Let's inspire change together. P.S. Check out our new arrivals – consciously designed just for you!