Brand Tone

Friendly and Approachable, Authentic and Transparent, Helpful and Informative, Passionate and Proud, Modern and Dynamic

Brand Values

• •Quality and Durability
• •Customer Satisfaction
• •Versatility and Functionality
• •Exclusive Design and Style
• •Trust and Reliability
• •Connection

Best Practices

• •Embrace a Friendly, Authentic Voice: Write as if you're talking to a friend – be warm, genuine, and approachable. Avoid overly formal or corporate language. Use contractions and a conversational style where appropriate.
• •Highlight Quality and Craftsmanship with Passion: Convey your pride in the genuine leather and the care that goes into each product. Use descriptive language that evokes the texture, durability, and beauty of leather.
• •Focus on Customer Benefits and Solutions: Frame product descriptions and social media posts around how Enluaze products solve a customer's need or enhance their lifestyle (e.g., "stay organized on the go," "travel with confidence," "elevate your everyday style").
• •Maintain Transparency and Build Trust: Be open about your materials, manufacturing process (where relevant), and brand story. Ensure all communications are honest and straightforward, reinforcing the "transparent and uncomplicated" value.
• •Be Consistent Across All Platforms, Adapting to Nuances: While the core tone remains the same, adapt the style slightly for each platform. For example, TikTok can be more playful and trend-driven, while website copy might be slightly more detailed and informative, but always friendly and customer-focused.

Social Perception

Positive Customer Experiences, Trusted Brand, Valued for Leather Goods, Responsive and Customer-Centric, Growing Online Presence

Copy Examples

• •Conquer your day in style and comfort. ✨ Our genuine leather backpacks aren't just beautiful, they're designed for your life on the go. Durable, versatile, and effortlessly chic. What adventures will you take yours on? #Enluaze #LeatherBackpack #CityStyle #MadeInBrazil #GenuineLeather
• •Find the perfect companion for every moment. From busy workdays to weekend getaways, Enluaze offers handcrafted leather bags that combine timeless design with everyday practicality. Swipe to explore our collection and discover quality that lasts. Shop now and enjoy personalized service! #EnluazeBags #LeatherGoods #VersatileStyle #ShopOnline #BrazilianDesign
• •Travel smarter, not harder! ✈️ Our [Product Name] bag has ALL the pockets you need (and then some!). Organization + genuine leather durability = your new travel BFF. 😉 Where are you jetting off to next? #EnluazeTravel #TravelBag #Organized #LeatherLove #TikTokMadeMeBuyIt
• •Discover Your New Everyday Essential. ✨ The [New Collection Name] has arrived – timeless leather pieces crafted with passion and designed for your modern life. Experience the Enluaze difference: exclusive design, lasting quality, and a touch of Brazilian elegance. #NewCollection #EnluazeLeather #TimelessStyle
• •Hello [Customer Name], At Enluaze, we believe every detail matters. That's why we pour our hearts into creating genuine leather bags and accessories that are as durable and functional as they are beautiful. ✨ Explore our latest arrivals and find a piece that speaks to your unique style. As a thank you for being part of our community, enjoy [Discount/Offer] on your next purchase! #EnluazeStyle #LeatherCraftsmanship #SpecialOffer