Brand Tone

Empathetic & Purpose-Driven, combined with being Authentic & Appreciative of Craftsmanship

Brand Values

• •Social Responsibility & Impact
• •Artisanal Quality & Tradition
• •Sustainability
• •Empowerment
• •Hope & Transformation

Best Practices

• •Lead with Purpose: Always weave the social impact mission into your storytelling, even in product descriptions. Remind customers that their purchase has a deeper meaning.
• •Highlight Authenticity & Craftsmanship: Emphasize the "handmade," "artisanal," "Made in Mexico," and "unique" aspects of the products. Use vivid language to describe the colors, textures, and dedication involved.
• •Share Artisan Stories (with consent and respect): Humanize the brand by sharing the journeys and transformations of the artisans. This builds a strong emotional connection.
• •Use Inclusive and Hopeful Language: The tone should be positive and empowering, focusing on new beginnings, support, and the positive change being created.
• •Maintain Visual-Textual Cohesion: Ensure that the visuals on social media and the website align with the empathetic, authentic, and vibrant tone conveyed in the text. The images should reflect the quality, artistry, and the stories behind the bags.

Social Perception

The brand is perceived as a purveyor of authentic Mexican artisanal goods with a significant social conscience.

Copy Examples

• •Headline: More Than a Bag, It's a Second Chance Woven with Hope. Body: Each Bolsa Artesanal Mx is handcrafted with dedication by artisans rebuilding their lives. Carry a story of resilience and support a journey of transformation. Made with recycled materials, designed for a brighter future. Shop with purpose.
• •Headline: Crafted by Hand, Changing Lives. Body: Discover the vibrant beauty of Mexican tradition in every stitch. Our bags are not just accessories; they are symbols of hope, empowering individuals and their families through artisanal work. Feel the quality, share the impact.
• •Headline: Style That Speaks Volumes. Purpose That Resonates. Body: Elevate your look with a unique, handcrafted bag from Bolsa Artesanal Mx. Made with sustainable materials and infused with the spirit of Mexican artistry, your purchase directly contributes to social reintegration and a story of positive change.
• •Headline: Every Bag Tells a Story. What Will Yours Say? Body: From the hands of artisans on a path to new beginnings, to yours. Our colorful, durable bags are a testament to skill, dedication, and the power of opportunity. Carry a piece of Mexico, carry a piece of hope.
• •Headline: The Art of a Fresh Start. The Beauty of a Handmade Bag. Body: At Bolsa Artesanal Mx, we believe in the transformative power of craft. Our bags, made with recycled materials by talented hands in Puente Grande, are more than just fashion – they're a statement of support, quality, and authentic Mexican heritage.