Brand Tone

Enthusiastic & Playful, Customer-Focused & Friendly, Proudly American & Handcrafted, Stylish & Individualistic

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Individuality & Self-Expression
• •Passion for Bolo Ties
• •Accessibility & Inclusivity

Best Practices

• •Embrace Enthusiasm: Use exclamation points where appropriate, and don't shy away from confident, positive language (e.g., "Best Darn'," "awesome," "legendary").
• •Stay Friendly and Approachable: Use contractions (e.g., "let's," "you're"), address the customer directly, and maintain a helpful, conversational style, like offering custom design help.
• •Highlight Quality and Craftsmanship: Regularly mention the use of quality materials, gemstones, and the handmade aspect of the products, reinforcing the value proposition.
• •Foster a Sense of Community: Continue using terms like "Email Posse" or inviting user-generated content (e.g., "How would you rock this bolo?") to make customers feel part of the brand.
• •Keep it "Bolo'd": Consistently use your unique brand slang like "Be Bolo'd!" to create a memorable and distinct voice that sets you apart.

Social Perception

Trusted Seller (especially on Etsy), Source of Unique & Quality Bolo Ties, Provider of Personalized Items, Fashionable & Statement-Making

Copy Examples

• •Headline: Don't Just Tie One On, *Be Bolo'd!* Body: Tired of the same old neckwear? Unleash your inner icon with a handcrafted bolo tie from BoloTieStore. Quality materials, unique designs, and a touch of pure awesome. Find your statement piece today! #BeBolod #BoloTieStore #HandcraftedStyle
• •Headline: Your Style. Your Story. Your Custom Bolo. Body: Got an idea that's too cool for a regular tie? Let's make it a reality! From business logos to your favorite gemstone, we create custom bolo ties that are as unique as you are. Get a quote and let's design your dream bolo! #CustomBolo #BoloTieArt #UniqueAccessories
• •Headline: Join the BoloTieStore Email Posse & Snag $5 Off! Body: Why be ordinary when you can be legendary? Sign up for our Email Posse and get $5 off your first bolo, plus exclusive access to deals, new designs, and our monthly giveaway! Life's short... Be Bolo'd! #BoloDeals #VIPtreatment #BestDarnBolos
• •Headline: From Alaska, With Love (and Seriously Great Bolos). Body: Each BoloTieStore piece is assembled with care, using quality gemstones and materials, right from our workshop in Anchorage. Experience the difference craftsmanship makes. Shop our collection – your neck will thank you! #MadeInAlaska #QualityBoloTies #StandOutStyle
• •Headline: Rave Reviews Are In! Customers ❤️ Their BoloTieStore Finds! Body: "Lovely piece!" "Matched description perfectly!" Our customers say it best. We're proud to be an Etsy Star Seller, delivering the best darn' bolos with a smile. Discover why everyone's getting Bolo'd! #CustomerLove #StarSeller #BoloTieFashion