Brand Tone

Local and Authentic, Friendly and Engaging, Playful and Fun, Proud and Passionate, Nostalgic yet Modern

Brand Values

• •Celebration of Local Culture & Heritage
• •Community & Togetherness
• •Fun & Entertainment
• •Originality & Creativity
• •Quality & Authenticity
• •Social Responsibility

Best Practices

• •Embrace Bolognesità: Consistently incorporate elements of Bolognese culture, landmarks, and spirit. Use local dialect sparingly and authentically where appropriate, perhaps explaining it for a broader audience (as seen with "Eh bän bän!" and "Mo sorbole!").
• •Maintain a Friendly, Passionate Voice: Write as if you're talking to a friend who shares your love for Bologna. Let the passion for the city shine through.
• •Focus on Shared Experiences & Nostalgia: Tap into common, beloved Bolognese experiences, food, and traditions to create an emotional connection.
• •Highlight "Made in Bo" & Local Contribution: Emphasize the local origin and the brand's role in celebrating and supporting the Bolognese community and culture.
• •Keep it Playful and Engaging: Remember the core of the brand is about fun and games. Use inviting language, ask questions, and encourage interaction, especially on social media.

Social Perception

Positive, Niche Appeal, Appreciation for Detail, Seen as a Local Champion

Copy Examples

• •Social Media Post (Instagram/Facebook): Remember those Sunday afternoons at Nonna's, with the scent of ragù and the sound of Bolognese chatter? Relive that feeling with 'Bolognando,' the game that brings all the baiûc (money) and sorbole (exclamations of surprise) of our city to your table! What's your favorite Bologna memory? #Bolognando #MadeInBo #BolognaNelCuore #GiochiDaTavolo #BolognaToday
• •Product Description (for a new Bologna-themed puzzle): Piece by piece, rediscover the magic of Piazza Maggiore. Our new 1000-piece puzzle isn't just a game; it's a journey through the heart of Bologna. Crafted with love, right here in 'Bo'. Perfect for a relaxing evening or a gift that says 'I love Bologna!' #BolognaPuzzle #BOHedizioni #AmoBologna #LocalLove
• •Website Homepage Snippet: BOH Edizioni: We don't just make games, we share Bologna. From the lively calls of the mercato to the quiet wisdom of its ancient porticoes, we capture the spirit of our city in every box. Play, laugh, and (re)discover Bologna with us! #LaDottaLaGrassaLaRossa #BolognaGames #CulturaBolognese
• •Email Newsletter Subject Line: Soccia!* New Arrivals from BOH Edizioni + A Taste of Bologna! (*Soccia is a common Bolognese exclamation) Inside: Our latest game celebrating Bolognese dialect and a special recipe from a local trattoria we love! Because Bologna is more than just a place, it's a feeling. #BolognaFood #BolognaDialect #BOHnews
• •Ad Copy (Short & Punchy for Online Ad): Missing Bologna? Bring the city home! 🇮🇹🎲 Fun, authentic games by BOH Edizioni. Shop now and get your dose of 'bolognesità'! #Bologna #ItalianGames #Bolognando