Tono de Marca

direct, no-nonsense, and pragmatic

Valores de Marca

• •Affordability
• •Simplicity & Efficiency
• •Scientific Credibility
• •Honesty & Transparency

Mejores Prácticas

• •Embrace the "No-Nonsense" Attitude: All copy should be direct, clear, and confident. Avoid corporate jargon and fluffy marketing language. The tagline "No frills. Just energy" should be a guiding principle for all communications.
• •Lead with Value and Transparency: Always highlight the affordability and be open about how those prices are achieved (e.g., lean distribution, no expensive sponsorships). This builds trust with a price-conscious athletic audience.
• •Ground Claims in Science: Reference the scientific backing of the products and the collaboration with research institutions whenever possible. This adds credibility and differentiates the brand from competitors who may rely more on hype.
• •Use the Brand Name Sparingly and Smartly: The name "Bollox" is memorable but can be jarring. Use it to create a strong, edgy headline, but then pivot quickly to the pragmatic and scientific benefits of the product. The tone should be confident, not just provocative for the sake of it.
• •Focus on the Athlete's Mindset: The copy should speak to the dedicated athlete who cares more about performance and results than branding. Use language that reflects a winning mindset, efficiency, and dedication, mirroring the brand's co-founder, Chris 'Macca' McCormack.

Percepción Social

The perception of Bollox Energy is largely confined to the endurance sports community, particularly in markets where its ambassadors are active. Customers and retailers perceive it as a value-oriented, effective product for athletes prioritizing function over flavor or branding. The name "Bollox" is memorable and edgy, potentially appealing to a younger, irreverent demographic, though limited marketing prevents full realization. The brand's minimal social media presence means it's not a major part of online conversation, and the existence of another "Bollox" charity brand could cause online confusion.

Ejemplos de Copy

• •Tired of paying for fancy packaging and hype? So are we. Bollox Energy is simple, affordable, and scientifically formulated to fuel your performance. No frills. Just energy.
• •Fuel your next PB, not our marketing budget. Bollox Energy delivers a scientifically-proven blend of carbs and electrolytes for just a fraction of the cost. Shop now and feel the difference.
• •Subject: Why our gel only has one flavour... And why you'll love it. We tested our fruity cherry flavour against the big guys, and it came out on top. We focus on what matters: a powerful, affordable energy source that works. No distractions.
• •The Bollox Energy Gel isn't magic. It's science. Featuring a 0.8:1 fructose-to-maltodextrin ratio for sustained energy and improved gut comfort, plus essential electrolytes and taurine. Developed with Temasek Polytechnic, it's everything you need and nothing you don't.
• •Meet [Ambassador Name], a triathlete who doesn't believe in gimmicks. They believe in hard work and fuel that's just as serious. That's why they choose Bollox. Read their story and see why our no-frills approach is helping athletes go further.