Brand Tone

Inspirational & Aspirational, Warm & Welcoming, Curated & Sophisticated, Passionate & Knowledgeable, Community-focused & Supportive

Brand Values

• •Quality & Durability
• •Individuality & Personal Expression
• •Timelessness
• •Authenticity & Soul
• •Customer Connection & Service
• •Local Community Support
• •Inspiration
• •Curated Selection

Best Practices

• •Always Emphasize 'Home,' 'Warmth,' and 'Soul': These are core concepts for Bolina. Copy should evoke feelings of comfort, personality, and emotional connection to one's living space and style.
• •Highlight Curation and Quality: Use words like 'hand-picked,' 'curated,' 'exclusive,' 'quality,' 'timeless,' and 'artisanal' to reinforce the high standards and unique nature of the products.
• •Maintain an Inspirational and Slightly Aspirational, yet Accessible, Voice: Inspire customers with beautiful possibilities, but keep the language grounded and welcoming, reflecting the 'real people' behind the brand. Avoid overly technical jargon; focus on the feeling and aesthetic.
• •Incorporate the Value of Supporting Local: Where appropriate, subtly weave in the message of supporting a family-run, local Norwegian business that contributes to a vibrant community.
• •Use Storytelling: Whether it's the story of a product's origin, the inspiration behind a collection, or how an item can enhance a customer's life, narrative elements can make the brand more engaging and align with their 'Bolina Magazine' and 'Home Stories' approach.

Social Perception

Customers likely perceive Bolina.no as a high-end, trustworthy retailer offering beautiful, quality products for home and wardrobe. The emphasis on personal service and being a family-run business likely fosters a sense of connection and reliability. They are seen as a source of inspiration for interior design and personal style. The call to support local businesses likely resonates positively with community-minded consumers. The aesthetic is strongly Scandinavian, appealing to those who appreciate minimalist, functional, yet warm design.

Copy Examples

• •Gather stories, not just things. Our new tableware collection is here to turn everyday meals into cherished moments. Hand-selected for its timeless beauty and enduring quality, each piece invites warmth and connection to your table. Discover the art of heartfelt dining. ✨ #BolinaLiving #TimelessHome #ScandinavianDesign #HyggeHome #QualityLiving
• •Dreaming of a home that truly feels like you? Bolina Studio is here to help. Our experienced designers offer personalized guidance to create spaces filled with soul and style. From a single room refresh to a full home transformation, let's craft your unique sanctuary together. Book a consultation and let's bring your vision to life. [Link] #BolinaStudio #PersonalInterior #HomeInspo #NorwegianDesign #Stabekk
• •Invest in forever pieces. At Bolina, we believe in quality that lasts and design that transcends trends. Discover consciously chosen items that bring enduring beauty and soul to your home and wardrobe. Supporting craftsmanship, supporting your style. #BolinaQuality #TimelessStyle #ConsciousLiving #SupportLocalNO
• •Wrap yourself in comfort and quiet luxury. Our latest clothing arrivals blend effortless Scandinavian style with the finest materials. Think timeless silhouettes and pieces you'll reach for season after season. Curated for your personal expression. Explore the new collection now. [Link] #BolinaStyle #ScandinavianFashion #EffortlessChic #NewArrivals
• •A whisper of history, a touch of soul. This unique vintage find has been lovingly hand-picked to bring character and a one-of-a-kind story to your home. Imagine the tales it could tell. Perfect for those who cherish individuality and the beauty of imperfection. A true Bolina treasure. #VintageFind #BolinaTreasures #UniqueHomeDecor #StoriedObjects