Brand Tone

professional, innovative, and reliable

Brand Values

• •Innovation
• •Quality
• •Customer Service/Partnership
• •Reliability & Security
• •Global Reach & Experience

Best Practices

• •Focus on Solutions and Benefits: Emphasize how Bolide’s technology solves specific security challenges and provides tangible benefits like enhanced safety, operational efficiency, or peace of mind, rather than just listing technical specifications.
• •Maintain a Professional and Authoritative Voice: Use clear, concise language that reflects expertise and leadership in the security technology field. Avoid overly casual slang or jargon that might not be understood by a broader professional audience.
• •Highlight Innovation and Technological Advancement: Consistently weave in terms like "innovative," "cutting-edge," "advanced," "AI-powered," and "next-generation" when describing products and solutions, reinforcing the brand’s commitment to technological leadership.
• •Emphasize Reliability and Trust: Incorporate mentions of quality certifications (ISO), years of experience, and successful case studies or deployments to build credibility and reinforce the dependability of Bolide products.
• •Be Partner-Centric in B2B Communications: When addressing distributors or installers, tailor the messaging to highlight partnership benefits, support, and how Bolide helps them succeed in their own businesses.

Social Perception

Within the security industry, Bolide is perceived as an established manufacturer and innovator, regularly releasing new technology and providing comprehensive surveillance solutions. They are seen as a significant player, especially in the US and Latin American markets.

Copy Examples

• •Headline: Advanced Security, Intelligently Delivered. Body: Bolide Technology Group: Over 27 years of pioneering CCTV and surveillance solutions. Protect what matters most with our innovative, ISO-certified technology, trusted worldwide.
• •Headline: The Future of Surveillance is Here. Are You Ready? Body: Discover Bolide’s cutting-edge AI-powered security cameras and NVRs. From facial recognition to stationary object detection, gain unparalleled insight and control.
• •Headline: Quality You Can Trust. Security You Can Rely On. Body: At Bolide Technology Group, we don't just manufacture security products; we engineer peace of mind. Explore our comprehensive range of solutions designed for resilience and performance.
• •Headline: Your Partner in Protection. Body: Bolide Technology Group is committed to empowering our partners with industry-leading surveillance technology and dedicated support. Let's build safer environments together.
• •Headline: Innovation in Every Frame. Body: From high-definition analog to advanced network solutions, Bolide Technology Group continuously develops the latest in video surveillance to meet the evolving security demands of a connected world.