Brand Tone

Trustworthy and Established, Friendly and Approachable, Professional and Knowledgeable, Community-Oriented, Celebratory and Sentimental

Brand Values

• •Quality
• •Customer Service Excellence
• •Trust and Integrity
• •Community Commitment
• •Value
• •Tradition and Heritage
• •Expertise
• •Creating Lasting Memories

Best Practices

• •Emphasize Heritage and Trust: Regularly, yet subtly, weave in the brand's long history (since 1947) and family-owned nature to reinforce reliability and experience.
• •Maintain a Friendly, Welcoming Voice: Use warm, approachable language. Avoid overly technical jargon unless explaining specific features where expertise is key. Mirror the "relaxed, friendly, yet professional atmosphere" they cultivate in-store.
• •Highlight Quality and Expertise: Confidently speak to the quality of materials, craftsmanship, and the skills of the jewelers and gemologists. This justifies value and builds confidence.
• •Connect with Emotion and Milestones: Frame jewelry not just as a product, but as a part of life's significant celebrations and cherished memories, aligning with their understanding of "special moments."
• •Stay Community-Centric in Local Communications: When addressing the local Alpena market, reference community ties, local events, and the pride of being a long-standing local business.

Social Perception

A Reputable and Historic Local Jeweler, A Source of High-Quality, Beautiful Jewelry, Staffed by Friendly Experts, Trustworthy for Important Purchases, Community-Focused, Potentially Higher-Priced but Worth the Investment

Copy Examples

• •Since 1947, we've been helping love stories sparkle. ✨ Let our family help yours find the perfect symbol for your forever. Visit us in Alpena for a friendly, no-pressure experience and discover the Bolenz difference. #BolenzJewelry #AlpenaLoveStories #EngagementRing #SheSaidYes #MichiganMadeMemories
• •Generations of Trust, Moments of Brilliance. Bolenz Jewelry: Alpena's home for fine jewelry, expert craftsmanship, and heartfelt service since 1947.
• •Dear [Customer Name], Just a friendly note to say we hope you're enjoying your recently repaired treasure! At Bolenz Jewelry, we pour care into every piece, new or old. We're always here for your jewelry needs. – The Bolenz Jewelry Team
• •Make this holiday unforgettable with a gift that lasts a lifetime. From timeless classics to the latest designer pieces, Bolenz Jewelry offers quality you can trust and prices that shine. Your community jeweler for over 75 years. #ShopLocalAlpena #BolenzHolidayMagic
• •Tell your unique story. ✨ Discover the newest Pandora collection now at Bolenz Jewelry! Our friendly experts are here to help you find the perfect charms to celebrate your special moments. #Pandora #BolenzJewelry #AlpenaMI #CharmStory