Brand Tone

empowering, supportive, and action-oriented

Brand Values

• •Safety
• •Community & Connection
• •Inclusivity
• •Advocacy & Awareness
• •Empowerment

Best Practices

• •Always connect the message back to the core mission of safety and community. Instead of just saying "Join our run," say "Join our run to reclaim the night." This reinforces the brand's purpose in every communication.
• •Employ strong verbs and an active voice. Use words like "reclaim," "unleash," "join," "run," and "connect." The tone should be inspiring and motivational, not passive.
• •Acknowledge the serious issue of safety and fear, which validates the audience's concerns. Immediately follow it with BOLDLI's positive, community-based solution. For example, "Running in the dark can be intimidating. That’s why we run together."
• •Consistently use phrases like "All paces welcome," "No one left behind," and "Women-led, open to all." This language is crucial for building a welcoming and non-judgmental perception.
• •Every piece of copy should guide the audience toward participation. Whether it's joining a run, signing up for the app, or following on social media, the CTA should be clear, simple, and encouraging (e.g., "Let's run together," "Join the BOLDLI crew").

Social Perception

The public and customer perception of BOLDLI is overwhelmingly positive. It is viewed as an authentic, mission-driven, purpose-driven, and community-focused organization rather than a commercial enterprise.

Copy Examples

• •The nights are getting longer, but our community is getting stronger. Every run with us is a step towards reclaiming the streets, together. Safe, supported, and always bold. Join our next social run. All paces welcome. No one gets left behind. #RunBOLDLI #RunTogetherRunSafe
• •The BOLDLI app is coming. Find safe, community-vetted running routes and connect with run clubs near you. Sign up for early access and be the first to run with confidence, anytime, anywhere.
• •BOLDLI was created to solve one problem: making running safer for everyone. We are a women-led community open to all. Join our weekly social run in London and find your crew. Run with us. Run Boldli.
• •No more lonely miles or looking over your shoulder. Just good vibes and safe runs. See you on Wednesday? 📍Putney, 6:30pm. #RunTok #RunningCommunity #LondonRunClub #RunSafe #RunBOLDLI
• •Your weekly dose of confidence is here 👟