Brand Tone

Aspirational, caring, and educational, aiming to build a connection with the audience by addressing their hair concerns. Can be more playful and trendy on social media like TikTok, using humor and engaging formats.

Brand Values

• •Quality and Efficacy
• •Handcrafted and Local
• •Inclusivity
• •Customer-Centricity
• •Sustainability

Best Practices

• •Lead with the 'Why': Always connect the product features to the customer's needs and desires for healthier, more beautiful hair. Focus on the benefits, not just the specs.
• •Maintain a Caring and Empowering Voice: Use language that is supportive and understanding of hair struggles. Position the brand as a helpful friend or expert.
• •Incorporate the Founder's Story: Weaving in the narrative of a mother-led, handmade business adds authenticity and builds trust.
• •Showcase Social Proof: Continuously feature customer testimonials and reviews to reinforce the product's effectiveness and build community.
• •Adapt to the Platform, but Keep the Core Message: While the tone on TikTok can be more playful than on the website, the core message of quality, inclusivity, and hair health should remain consistent across all channels.

Social Perception

Customers perceive Boldiva Silk as a high-quality, effective, and trustworthy brand, often praising the material's softness and noticeable improvements in hair health. The founder's personal story adds authenticity, and the brand is frequently recommended in online communities for genuine silk products.

Copy Examples

• •Wake up to hair that feels as good as it looks. Our 100% Mulberry silk bonnets are designed to protect your hair from frizz and breakage while you sleep. It's not just a bonnet, it's a beauty routine. #BoldivaSilk #HairCare #SilkBonnet
• •Handmade with love in Canada, for every hair type. Whether you have curls, locs, or straight hair, our silk bonnets provide the ultimate protection and comfort. Find your perfect fit and say goodbye to bad hair days. #Boldiva #HealthyHair #MadeInCanada
• •The struggle is real... or at least it used to be. 😉 Upgrade your hair game with our silk bonnets. #BoldivaSilk #HairTransformation #GoodHairDay
• •You invest in masks, serums, and treatments. But what about protecting your hair while you sleep? Our 100% pure Mulberry silk products are the missing piece in your hair care puzzle. Discover the secret to waking up with smoother, healthier hair every day.
• •Experience the luxury of our 6A grade Mulberry silk, meticulously crafted to reduce friction and lock in moisture. This isn't just a sleep cap; it's an investment in the health and beauty of your hair. The adjustable tie ensures a secure fit, so you can rest easy knowing your hair is protected.