Brand Tone

Empowering, Educational, Trustworthy & Authentic, Community-Focused, Science-Backed & Effective, Celebratory

Brand Values

• •Inclusivity
• •Efficacy
• •Empowerment
• •Quality & Responsibility
• •Education
• •Accessibility

Best Practices

• •Always write to and for women of color. Use language that resonates with their experiences, acknowledges their concerns, and celebrates their beauty. Explicitly mention 'melanin-rich skin' or 'women of color' where appropriate.
• •Combine uplifting, confident language with clear, factual information about product benefits and ingredients. Show that you understand the science but communicate it in an accessible, relatable way.
• •Share the founders' story and the 'why' behind the brand. If discussing ingredients, explain their purpose clearly. Acknowledge the journey to healthy skin.
• •Use inclusive language ('we,' 'us,' 'our community'). Encourage dialogue and sharing. Highlight user experiences and testimonials.
• •Ensure your copy's tone aligns with your visual branding (which for Bolden is often joyful, vibrant, and features women of color). Use recurring key phrases or hashtags that reinforce brand values (e.g., 'Glow Boldly,' #BoldenBeauty).

Social Perception

Trusted, effective, and necessary brand by its target audience. Customers often express relief and gratitude for products that finally address their specific skin concerns. The Black-owned, women-led aspect is a significant point of connection and pride for many consumers.

Copy Examples

• •Headline: Your Melanin is Magnificent. Our Science is Here to Prove It. Body: Tired of skincare that wasn’t made for you? Bolden celebrates your unique beauty with expertly formulated solutions that address hyperpigmentation, deliver invisible SPF protection, and let your natural radiance shine. Glow boldly. #BoldenBeauty
• •Headline: The Sunscreen That Sees You. Body: Finally, an SPF 30 moisturizer that blends beautifully on melanin-rich skin. No white cast, just powerful protection and a boost of Vitamin C for that unmistakable Bolden glow. Step into the sun with confidence. #BoldenSPF #SkincareForUs
• •Headline: From Our Sisters, For Your Skin. Body: Founded by Chinelo and Ndidi, Bolden was born from a desire to create skincare that truly understands and nurtures skin of color. Join our community and discover the difference of products made with you in mind. #BoldenStory #BlackOwnedBeauty
• •Headline: Unlock Your Clearest, Most Radiant Skin. Body: Our Brightening Glycolic Acid Toner is your secret weapon against dark spots and uneven texture. Gently exfoliate, refine pores, and reveal the luminous skin you deserve. Effective care, designed for you. #BoldenGlowUp #MelaninMagic
• •Headline: More Than Skincare, It's a Celebration of You. Body: At Bolden, we believe true beauty is feeling good in your own skin. Our products are crafted to empower you, celebrate your natural beauty, and deliver results you can see and feel. Experience the Bolden promise. #EmbraceYourBeauty #BoldenConfidence