Brand Tone

Bold and Unapologetic, Humorous and Relatable, Informative and Empowering, Trustworthy and Scientific, Youthful and Modern

Brand Values

• •Destigmatization: Breaking down societal taboos surrounding men's sexual health and encouraging open conversations.
• •Accessibility: Providing easy and discreet access to sexual wellness products and information.
• •Efficacy and Quality: Offering scientifically validated and well-researched products.
• •Empowerment and Confidence: Helping men feel bold, confident, and informed about their sexual health.
• •Honesty and Transparency: Avoiding misleading claims and being open about their products and mission.
• •Inclusivity: Expanding into women's wellness with 'Bloom' indicates a broader commitment to overall well-being.

Best Practices

• •Embrace Boldness with Purpose: Don't shy away from direct language about sexual health, but always tie it back to the brand's mission of empowerment, solutions, and destigmatization.
• •Inject Humor Strategically: Use wit, memes, and relatable scenarios to make sensitive topics approachable and shareable, but ensure the humor doesn't overshadow the product's credibility or the seriousness of the underlying health concerns.
• •Speak Like Your Audience (Authentically): Adopt a conversational, modern tone that resonates with younger, digitally native consumers. Avoid overly medical jargon in general marketing copy, favoring clarity and relatability.
• •Balance Confidence with Care: While the brand is 'Bold,' it's also 'Care.' The copy should convey expertise and scientific backing while remaining empathetic and supportive, reassuring customers they are not alone.
• •Maintain Discretion in Promise: While being open in marketing, always reinforce the promise of discreet packaging and delivery, respecting customer privacy, which is crucial in this category.

Social Perception

Innovative and Disruptive, Trustworthy (by target audience), Controversial (to some), Effective, Problem-Solver

Copy Examples

• •Headline: Don't Let Awkward Silence Be the Soundtrack to Your Bedroom. Body: Talk to us. Try Bold Care. Confidence, delivered discreetly. #SpeakBold
• •Headline: Performance Anxiety? Nah, We Call It 'Pre-Game Jitters'. Body: Our science-backed range is here to help you play your best game, every time. #BoldPerformance
• •Headline: Your Partner Will Thank You. (And So Will You). Body: Explore Bold Care's solutions for enhanced intimacy and lasting pleasure. It's time to #TakeBoldCareOfHerAndYou
• •Headline: Less 'Oops', More 'Oohs'. Body: From long-lasting condoms to pleasure-boosting lubes, we've got your back (and front). Be ready, be bold. #BoldMoments
• •Headline: Real Talk About Men's Health. Real Solutions. Body: No more whispering. Bold Care offers expert-backed products and advice to tackle sexual wellness head-on. Your journey to confidence starts here. #BoldHealth