Brand Tone

Empowering & Motivating, Supportive & Approachable, Expert & Authoritative, Aspirational & Positive

Brand Values

• •Empowerment
• •Personalization
• •Community & Sisterhood
• •Holistic Wellness
• •Authenticity & Expertise

Best Practices

• •Lead with Empowerment: Every piece of copy, from a social media caption to an email, should start from a place of empowerment. Use active, strong verbs and focus on what the woman can achieve, rather than what she needs to fix.
• •Balance Expertise with Approachability: Always ground your advice in expertise by referencing certifications or specific wellness principles, but deliver it in a friendly, "sister-to-sister" tone. Use "you" and "we" to foster a sense of partnership.
• •Champion the Community: Regularly feature testimonials, client success stories, and user-generated content. Use language that reinforces the "sisterhood" and makes the audience feel like they are part of an inclusive and supportive group.
• •Speak Directly to Her "Why": Connect the brand's offerings to the deeper emotional benefits feeling confident, vibrant, and fabulous in her own skin rather than just the physical outcomes like weight loss.
• •Be Consistently BOLD: Ensure the brand name "BOLD" is reflected in the attitude of the copy. Be direct, confident, and unapologetic in your messaging. Use this word as a thematic anchor across all content to reinforce the brand's core identity.

Social Perception

A Results-Oriented Partner, An Exclusive & Supportive Club, A Premium, High-Touch Service

Copy Examples

• •Headline: More than a workout. It's a breakthrough. Body: This is the smile of a woman who decided to go BOLD. Not just in the gym, but in her life. Our mission isn't just about fitness plans; it's about unlocking the confidence that's already inside you. Ready for your own breakthrough moment? Tap the link in our bio to book your first consultation. #BeBOLD #WomenEmpowerment #FitnessJourney #BoldByCrystal
• •Headline: Build Your Glow from Within. Body: Your workout is only half the battle. True wellness is a 360-degree approach. Our BOLD Collagen supplement is designed to support your active lifestyle by promoting radiant skin and strong joints. Because feeling fabulous isn't just about what you do in the gym it's about how you nourish your body every day. Add to cart and complete your wellness toolkit.
• •Subject: We're not doing 'one-size-fits-all' this week. Preview Text: Your exclusive weekly motivation + a holistic tip just for our BOLD sisterhood!
• •Headline: Tired of Cookie-Cutter Fitness Programs? Body: I'm Crystal Andrea, and after 20 years in fitness, I created BOLD for one reason: to give women the personalized, supportive, and effective wellness solutions they deserve. No more guessing. Just expert guidance and a community that has your back. Let's build your plan, together. Learn more and schedule your free discovery call today.
• •On-screen text: "They told you to shrink..." "We're teaching you to be BOLD." "Personalized plans." "Real sisterhood." "Expert guidance." Caption: Stop trying to fit in a box. It's time to build your own. Welcome to BOLD. #BoldByCrystal #FitnessMotivation #WomensWellness #AtlantaFitness