Brand Tone

Empowering & Supportive, Approachable & Friendly, Modern & Innovative, Transparent & Honest, Community-Oriented

Brand Values

• •Financial Inclusion: Democratizing access to digital payments for SMBs.
• •Empowerment of Entrepreneurs: Providing tools and solutions to help small businesses grow.
• •Simplicity & Accessibility: Making financial tools easy to acquire, understand, and use.
• •Transparency: Clear and straightforward pricing and services.
• •Innovation: Leveraging technology to offer better financial solutions.

Best Practices

• •Speak to Your Audience: Always write with the Colombian SMB owner in mind. Use language they understand and that resonates with their aspirations and challenges. Keep it relatable and avoid overly technical jargon.
• •Focus on Empowerment and Solutions: Frame your copy around how Bold helps entrepreneurs overcome obstacles and achieve their goals. Highlight benefits, not just features.
• •Maintain Transparency: Be consistently clear and upfront about pricing, terms, and how products work. This builds trust, a core value.
• •Be Approachable and Human: Even in more formal communications, maintain a friendly and accessible undertone. Use "you" and "we" to create a connection. Let the passion for helping entrepreneurs shine through.
• •Develop and Use Tone of Voice Guidelines: Create a document that outlines the brand's personality, voice characteristics, do's and don'ts for language, and examples for different channels. This ensures consistency across all writers and platforms.

Social Perception

Positive Enabler for Small Businesses, Reliable and Cost-Effective Alternative, Growth-Oriented & Successful Fintech, Good Customer Support

Copy Examples

• •Headline: Stop missing sales. Start accepting all cards with Bold. Zero monthly fees, endless possibilities for your business. Body: Your passion, your business, now with the power to grow. Bold gives you the simple tools to accept card payments easily and affordably. Get your datáfono today and watch your sales take off! Tone: Empowering, Direct, Benefit-Oriented.
• •Social Media Post: ¡Emprendedor! Sabemos el esfuerzo que pones en tu negocio. Por eso, en Bold te lo ponemos fácil. Recibe pagos con tarjeta sin enredos, sin papeleo eterno y con el dinero en tu cuenta Bold al instante. ¿Listo para crecer? #SomosBold #EmprendimientoColombiano (Translation: Entrepreneur! We know the effort you put into your business. That's why at Bold, we make it easy for you. Receive card payments without complications, without endless paperwork, and with the money in your Bold account instantly. Ready to grow? #WeAreBold #ColombianEntrepreneurship) Tone: Friendly, Supportive, Community-Oriented.
• •Website Banner: Unlock Your Business Potential. With Bold, you get more than just a payment terminal; you get a partner dedicated to your growth. Simple, transparent, and designed for you. Tone: Empowering, Transparent, Supportive.
• •Email Subject: Bold News: More ways to make your business shine! Body: Hi [Entrepreneur Name], At Bold, we're always thinking of how to help you succeed. Discover our new [feature/service] designed to make managing your payments even simpler and boost your sales. Because when you grow, we all grow. Tone: Friendly, Informative, Value-Driven.
• •Ad Copy: Tired of complicated payment systems? Bold offers a refreshingly simple way to get paid. Low, transparent fees. Quick setup. Join thousands of Colombian businesses choosing Bold. Tone: Direct, Problem-Solving, Trust-Building.