Brand Tone

Sophisticated, Timeless, Authoritative, Personable, and Welcoming

Brand Values

• •Heritage & Tradition
• •Craftsmanship & Quality
• •Exceptional Service
• •Community
• •Integrity

Best Practices

• •Lead with Legacy: Always weave the brand's rich history and multi-generational story into your copy. Phrases like 'Since 1928,' 'A family tradition,' and 'Three generations of expertise' reinforce authority and trust.
• •Use Refined Language: Employ sophisticated and evocative vocabulary. Instead of 'nice clothes,' use terms like 'impeccable tailoring,' 'luxurious fabrics,' 'bespoke craftsmanship,' and 'timeless style.'
• •Emphasize Quality over Price: Focus on the intrinsic value of the garments The materials, the custom fit, the handcrafted details. The price is a reflection of this quality, not the primary selling point.
• •Maintain a Personable Voice: While sophisticated, the tone should remain warm and welcoming. Use 'we' to refer to the business, share stories about the family, and write as if you are giving personal advice to a valued client.
• •Be Visually Consistent: Ensure that all photography and visual branding match the tone. Images should be high-quality, well-lit, and reflect the classic, luxurious, and timeless nature of the clothing.

Social Perception

The public and its clientele perceive Bolado-clothiers as a premier, high-end haberdashery. It is seen as a trusted authority on classic men's fashion, particularly for custom tailoring and formal wear. The perception is that of a reliable, albeit expensive, institution where one goes for impeccable quality and expert, personalized service. It is viewed as a legacy business that has maintained its standards over decades, making it a landmark retailer in its community.

Copy Examples

• •Crafted for the moments that matter. Our bespoke suits are more than just fabric and thread; they are a continuation of a legacy of quality that began in 1928. Experience the Bolado difference, where tradition is tailored to you.
• •Three Generations of Uncompromising Quality. Welcome to Bolado-clothiers, where timeless style is meticulously handcrafted.
• •A Legacy of Elegance | Discover Our Newest Collection
• •Your style tells a story. Make it a timeless one. At Bolado-clothiers, we've been helping gentlemen express their best selves since 1968 with the finest bespoke clothing and personal service. Visit us on Miracle Mile.
• •An icon of effortless elegance, the San Miguel Guayabera is handcrafted from the finest linen. Each shirt honors its cultural heritage with meticulous stitching and authentic detail, offering unparalleled comfort and distinguished style for the modern gentleman.