Brand Tone

Professional, Creative, Approachable, Modern, Eco-conscious, Enthusiastic

Brand Values

• •Quality
• •Customization & Personalization
• •Sustainability & Eco-friendliness
• •Innovation
• •Customer Centricity & Partnership
• •Versatility

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Professional, Creative, Approachable, Modern, Eco-conscious, Enthusiastic) with examples of "do's and don'ts" for language, specific keywords (e.g., "specialist," "sustainable," "custom," "quality"), and even emoji use for different platforms.
• •Always Highlight Core Values: Ensure that copy, where appropriate, subtly or overtly reinforces key values like quality ("Made in Italy," "premium materials"), sustainability ("eco-friendly," "FSC® certified"), and customization ("your design," "tailored solutions").
• •Balance Professionalism with Approachability: While showcasing expertise, maintain a friendly and helpful tone, especially in customer interactions and social media. Avoid overly technical jargon unless addressing a highly specialized audience.
• •Visuals and Copy Alignment: Ensure the tone of the copy matches the visual style. BOKX's clean, modern, and often inspiring visuals should be complemented by copy that reflects this aesthetic and purpose.
• •Audience-Specific Nuances: While maintaining a core tone, slightly adapt the emphasis for different contexts. For instance, B2B communication might lean more into the "expert solution provider" aspect, while Instagram posts can be more "inspiring and engaging." However, the underlying values and personality should remain consistent.

Social Perception

Positive for Quality and Aesthetics, Seen as a Solution Provider for Businesses, Eco-conscious Appeal, Reliable, Limited Broad Public Awareness

Copy Examples

• •Headline (Professional & Eco-conscious): Elevate Your Brand, Sustainably. Discover BOKX: Premium, Eco-Friendly Custom Packaging, Made in Italy.
• •Social Media Post (Inspiring & Approachable): Unbox a new level of awesome! ✨ Our custom packaging isn't just a box; it's your brand's first impression. What will you create today? DM us your ideas! #BOKX #CustomPackaging #EcoFriendly #BrandExperience
• •Product Description Snippet (Expert & Quality-focused): Crafted with precision and care, our FSC® certified shipping boxes offer superior protection and an unmatched unboxing experience. Trust BOKX, your packaging specialists, to deliver excellence.
• •Email Subject Line (Enthusiastic & Solution-oriented): 🚀 Your Packaging Problems, Solved! Explore BOKX Custom Solutions.
• •Website Banner (Modern & Benefit-driven): BOKX: Smart, Stylish, Sustainable Packaging. Design your perfect box online. Fast shipping. Happy customers.