Brand Tone

Passionate, Personal, and Knowledgeable.

Brand Values

• •Authenticity
• •Passion
• •Quality
• •Connection

Best Practices

• •Always Lead with Passion: Every piece of copy, from a tweet to a product description, should reflect the genuine enthusiasm for South African wine. Use emotive and sensory language that conveys this love.
• •Tell the Story: Don't just sell a product; sell the experience and the origin. Weave the narrative of the family, their travels, and their personal connection to the winemakers into your marketing.
• •Be the Expert, Friendlily: Position the brand as a knowledgeable specialist, but in an approachable way. Offer food pairing suggestions, details about the wine region, and tasting notes in a conversational and helpful manner.
• •Emphasize "Hand-Selected": Consistently use phrases like "hand-picked," "personally chosen," and "direct from the vineyard" to reinforce the values of quality and authenticity.
• •Maintain a Personal Voice: Use "we" and "our" to maintain the feel of a family-run business. Address the customer directly ("you") to create a one-on-one connection, as if sharing a recommendation with a friend.

Social Perception

The public perception of Boketto GmbH's Capewineland appears to be that of a dedicated and authentic importer of South African wines. The narrative of a South African family sharing their home country's viticulture is a strong, positive differentiator. They are seen as connoisseurs who bring a personal touch to their business. The limited online footprint means this perception is held by a niche audience, but the impression they leave is consistently positive and centered on their expertise and genuine passion.

Copy Examples

• •Each bottle we import tells a story of the South African sun and soil. We travel to the Cape Winelands every year, not just to find wine, but to bring back a piece of our home to share with you. This is more than a business; it's our passion. #CapeWinelands #SouthAfricanWine #FamilyBusiness #WineLovers
• •From Our Family to Yours: The Authentic Taste of South African Vineyards. Hand-selected with passion.
• •Subject: A Taste of Our Latest Discovery from the Cape. Hi [Customer Name], On our last trip to Stellenbosch, we stumbled upon a small, family-owned vineyard that blew us away. We knew instantly we had to bring their signature Pinotage back with us. It to help you out!
• •The Story Behind This Chenin Blanc: We met the vintner on a warm afternoon in Paarl. His family has been perfecting this single-vineyard Chenin Blanc for three generations. You'll taste notes of crisp green apple and honey, but more than that, you'll taste the dedication and heart that goes into every bottle. We personally guarantee its quality.
• •We didn't just decide to sell wine. We decided to share our story. Capewineland was born from a longing for the home we left behind in South Africa and a desire to bring its warmth, beauty, and exceptional wines to Germany. Every bottle we offer has been chosen by us, for you.