Brand Tone

Passionate, Enthusiastic, Nurturing, Educational, Quality-Conscious, Reputable, Community-Oriented, Accessible, and Approachable

Brand Values

• •Love of Reading
• •Quality Literature
• •Development of Young Readers
• •Cultural Enrichment
• •Collaboration & Partnership

Best Practices

• •Always Emphasize the Joy of Reading: Whether promoting a specific book or the brand in general, circle back to the pleasure, discovery, and importance of reading.
• •Highlight Quality and Care: Use words that convey craftsmanship, dedication, and a commitment to excellence, whether referring to original writing, illustration, or translation. Mentioning "expert translators" or "award-winning" when applicable reinforces this.
• •Speak Directly to Your Audiences (and those who care for them): When targeting children's books, address parents, guardians, and educators with warmth and understanding of their desire to nurture young readers. For YA books, adopt a tone that resonates with teens' interests and experiences.
• •Be Enthusiastic and Positive: Let your passion for books and reading shine through in your language. Use evocative and engaging words that create excitement around literature.
• •Maintain a Clean and Inviting Visual Presence: Ensure that book covers, author photos, and any promotional graphics are high quality and align with the brand's professional yet approachable image seen on their website and social media.

Social Perception

Respected Publisher, Provider of Quality Translations, Supporter of Icelandic Authors, Key Player in Children's Literacy

Copy Examples

• •Spark a lifelong love of adventure! Our newest tale from Töfraland is here to whisk your little ones away to a world of wonder. Beautifully illustrated and lovingly told, it's more than a story – it's the next cherished memory. Discover [Book Title] today! #Bókabeitan #ChildrensBooks #IcelandicReads #NewRelease
• •The global phenomenon is now in Icelandic! Dive into the world of [Book Title], a story that has captured hearts worldwide. Expertly translated to bring every thrill and emotion to our young adult readers. What story will you live today? #Bókabeitan #YAReads #TranslatedFiction #MustRead #BjörtBooks
• •At Bókabeitan, we believe every book holds a new world. From the first picture books that enchant our youngest readers to the gripping novels that captivate teens, our mission is to publish stories that matter. Open a book, open your mind. What are you reading? #SupportReading #IcelandicLiterature #PassionForBooks
• •Meet [Author's Name], the brilliant mind behind [Book Title]! We're so proud to publish authors who inspire, entertain, and make us think. Discover their incredible storytelling and support Icelandic talent. Learn more about [Author's Name] on our website! #BókabeitanAuthors #IcelandicWriters #LiteraryTalent
• •Bókabeitan: Publishing quality books for all ages in Iceland. We're passionate about fostering a love for reading in children, teens, and young adults. Explore our world of stories! #Books #Iceland #Publishing